DataFrame
NO COMPARISON TARGET
52004
ROWS
0
DUPLICATES
15.2 MB
RAM
40
FEATURES
5
CATEGORICAL
35
NUMERICAL
0
TEXT
2.3.1
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Created & maintained by Francois Bertrand
Graphic design by Jean-Francois Hains
churn
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
2
(<1%)
1
trend_data_w2_vs_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
1
(<1%)
MAX
2.75
95%
0.41
Q3
0.07
AVG
-0.09
MEDIAN
-0.12
Q1
-0.28
5%
-0.49
MIN
-0.85
RANGE
3.59
IQR
0.347
STD
0.286
VAR
0.082
KURT.
3.31
SKEW
1.06
SUM
-4,544
2
trend_data_w3_vs_w2
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
6.94
95%
0.54
Q3
0.03
AVG
-0.16
MEDIAN
-0.22
Q1
-0.42
5%
-0.66
MIN
-0.97
RANGE
7.91
IQR
0.448
STD
0.392
VAR
0.154
KURT.
8.48
SKEW
1.70
SUM
-8,336
3
trend_data_w4_vs_w3
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,000
(>99%)
ZEROES:
---
MAX
20.9
95%
1.0
Q3
0.2
AVG
-0.0
MEDIAN
-0.2
Q1
-0.4
5%
-0.7
MIN
-1.0
RANGE
21.9
IQR
0.622
STD
0.685
VAR
0.469
KURT.
89.3
SKEW
5.52
SUM
-1,702
4
trend_spend_w2_vs_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,002
(>99%)
ZEROES:
---
MAX
20.4
95%
0.7
Q3
0.2
AVG
-0.0
MEDIAN
-0.1
Q1
-0.4
5%
-0.7
MIN
-1.0
RANGE
21.4
IQR
0.525
STD
0.597
VAR
0.357
KURT.
109
SKEW
6.36
SUM
-2,445
5
trend_spend_w3_vs_w2
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
51,466
(99%)
ZEROES:
3
(<1%)
MAX
193
95%
2
Q3
0
AVG
0
MEDIAN
-0
Q1
-1
5%
-1
MIN
-1
RANGE
194
IQR
0.736
STD
2.19
VAR
4.81
KURT.
2,312
SKEW
34.4
SUM
2,983
6
trend_spend_w4_vs_w3
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
49,832
(96%)
ZEROES:
536
(1%)
MAX
65,925
95%
4
Q3
0
AVG
3
MEDIAN
-0
Q1
-1
5%
-1
MIN
-1
RANGE
65,926
IQR
1.05
STD
292
VAR
85,173
KURT.
50,065
SKEW
222
SUM
145k
7
trend_data_w4_vs_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,000
(>99%)
ZEROES:
---
MAX
2.66
95%
0.24
Q3
-0.17
AVG
-0.37
MEDIAN
-0.41
Q1
-0.62
5%
-0.84
MIN
-1.00
RANGE
3.66
IQR
0.449
STD
0.340
VAR
0.115
KURT.
1.53
SKEW
0.871
SUM
-19,257
8
trend_data_w4_vs_w2
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,000
(>99%)
ZEROES:
---
MAX
5.18
95%
0.51
Q3
-0.05
AVG
-0.27
MEDIAN
-0.34
Q1
-0.57
5%
-0.82
MIN
-1.00
RANGE
6.18
IQR
0.524
STD
0.425
VAR
0.181
KURT.
3.77
SKEW
1.31
SUM
-13,967
9
trend_data_w3_vs_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
2.43
95%
0.28
Q3
-0.10
AVG
-0.27
MEDIAN
-0.31
Q1
-0.50
5%
-0.71
MIN
-0.97
RANGE
3.40
IQR
0.400
STD
0.311
VAR
0.097
KURT.
1.85
SKEW
0.887
SUM
-14,254
10
trend_spend_w4_vs_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
50,340
(97%)
ZEROES:
---
MAX
15.0
95%
0.7
Q3
-0.0
AVG
-0.3
MEDIAN
-0.5
Q1
-0.8
5%
-1.0
MIN
-1.0
RANGE
16.0
IQR
0.782
STD
0.661
VAR
0.437
KURT.
39.2
SKEW
3.61
SUM
-17,711
11
trend_spend_w4_vs_w2
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
50,339
(97%)
ZEROES:
3
(<1%)
MAX
71.0
95%
1.6
Q3
0.2
AVG
-0.1
MEDIAN
-0.4
Q1
-0.8
5%
-1.0
MIN
-1.0
RANGE
72.0
IQR
0.983
STD
1.25
VAR
1.57
KURT.
708
SKEW
17.5
SUM
-6,536
12
trend_spend_w3_vs_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
51,469
(99%)
ZEROES:
1
(<1%)
MAX
24.5
95%
0.7
Q3
0.0
AVG
-0.2
MEDIAN
-0.3
Q1
-0.7
5%
-0.9
MIN
-1.0
RANGE
25.5
IQR
0.692
STD
0.639
VAR
0.408
KURT.
104
SKEW
5.38
SUM
-12,683
13
peak_data_week
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
4
(<1%)
14
lowest_data_week
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
4
(<1%)
15
peak_spend_week
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
4
(<1%)
16
lowest_spend_week
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
4
(<1%)
17
ratio_max_daily_data_to_avg
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
5.93
95%
3.50
Q3
2.74
AVG
2.40
MEDIAN
2.32
Q1
1.96
5%
1.61
MIN
1.09
RANGE
4.84
IQR
0.781
STD
0.594
VAR
0.353
KURT.
1.18
SKEW
0.900
SUM
125k
18
ratio_min_daily_data_to_avg
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
0.879
95%
0.427
Q3
0.221
AVG
0.143
MEDIAN
0.090
Q1
0.035
5%
0.006
MIN
0.000
RANGE
0.879
IQR
0.186
STD
0.139
VAR
0.019
KURT.
1.20
SKEW
1.28
SUM
7,438
19
ratio_max_daily_spend_to_avg
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
13.6
95%
5.2
Q3
3.6
AVG
3.0
MEDIAN
2.7
Q1
2.1
5%
1.6
MIN
1.0
RANGE
12.6
IQR
1.45
STD
1.16
VAR
1.34
KURT.
2.59
SKEW
1.31
SUM
154k
20
ratio_min_daily_spend_to_avg
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,000
(>99%)
ZEROES:
---
MAX
1.89
95%
0.47
Q3
0.18
AVG
0.14
MEDIAN
0.08
Q1
0.03
5%
0.00
MIN
0.00
RANGE
1.89
IQR
0.150
STD
0.180
VAR
0.032
KURT.
13.7
SKEW
3.13
SUM
7,098
21
pct_video_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
0.876
95%
0.667
Q3
0.548
AVG
0.484
MEDIAN
0.483
Q1
0.418
5%
0.310
MIN
0.068
RANGE
0.808
IQR
0.130
STD
0.105
VAR
0.011
KURT.
0.106
SKEW
0.097
SUM
25,181
22
pct_video_w2
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
51,997
(>99%)
ZEROES:
8
(<1%)
MAX
0.946
95%
0.726
Q3
0.582
MEDIAN
0.482
AVG
0.481
Q1
0.380
5%
0.236
MIN
0.000
RANGE
0.946
IQR
0.203
STD
0.147
VAR
0.022
KURT.
-0.256
SKEW
-0.027
SUM
25,028
23
pct_video_w3
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
51,411
(99%)
ZEROES:
584
(1%)
MAX
1.00
95%
0.82
Q3
0.63
MEDIAN
0.48
AVG
0.47
Q1
0.33
5%
0.12
MIN
0.00
RANGE
1.00
IQR
0.302
STD
0.210
VAR
0.044
KURT.
-0.541
SKEW
-0.064
SUM
24,676
24
pct_video_w4
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
50,168
(96%)
ZEROES:
1,777
(3%)
MAX
1.00
95%
0.89
Q3
0.67
MEDIAN
0.47
AVG
0.47
Q1
0.27
5%
0.03
MIN
0.00
RANGE
1.00
IQR
0.394
STD
0.258
VAR
0.066
KURT.
-0.880
SKEW
-0.022
SUM
24,319
25
pct_messaging_w1
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
51,982
(>99%)
ZEROES:
22
(<1%)
MAX
0.170
95%
0.059
Q3
0.031
AVG
0.028
MEDIAN
0.024
Q1
0.019
5%
0.012
MIN
0.000
RANGE
0.170
IQR
0.013
STD
0.015
VAR
2.39e-4
KURT.
8.59
SKEW
2.40
SUM
1,441
26
pct_messaging_w2
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
51,370
(99%)
ZEROES:
634
(1%)
MAX
0.261
95%
0.068
Q3
0.037
AVG
0.029
MEDIAN
0.024
Q1
0.015
5%
0.005
MIN
0.000
RANGE
0.261
IQR
0.022
STD
0.021
VAR
4.51e-4
KURT.
8.55
SKEW
2.15
SUM
1,493
27
pct_messaging_w3
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
46,777
(90%)
ZEROES:
5,228
(10%)
MAX
1.00
95%
0.10
Q3
0.04
AVG
0.03
MEDIAN
0.02
Q1
0.01
5%
0.00
MIN
0.00
RANGE
1.00
IQR
0.033
STD
0.037
VAR
0.001
KURT.
37.7
SKEW
3.93
SUM
1,667
28
pct_messaging_w4
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
42,790
(82%)
ZEROES:
9,192
(18%)
MAX
1.00
95%
0.13
Q3
0.05
AVG
0.04
MEDIAN
0.02
Q1
0.00
5%
0.00
MIN
0.00
RANGE
1.00
IQR
0.044
STD
0.064
VAR
0.004
KURT.
54.7
SKEW
5.79
SUM
1,957
29
drop_from_peak_data
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
47,553
(91%)
ZEROES:
4,448
(9%)
MAX
0.00
95%
0.00
Q3
-0.25
AVG
-0.44
MEDIAN
-0.46
Q1
-0.64
5%
-0.85
MIN
-1.00
RANGE
1.00
IQR
0.398
STD
0.260
VAR
0.067
KURT.
-0.920
SKEW
0.099
SUM
-22,958
30
drop_from_peak_spend
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
41,920
(81%)
ZEROES:
8,421
(16%)
MAX
0.00
95%
0.00
Q3
-0.18
AVG
-0.52
MEDIAN
-0.58
Q1
-0.83
5%
-0.99
MIN
-1.00
RANGE
1.00
IQR
0.647
STD
0.347
VAR
0.120
KURT.
-1.37
SKEW
0.254
SUM
-26,937
31
data_peak_to_avg_ratio
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
5.93
95%
3.50
Q3
2.74
AVG
2.40
MEDIAN
2.32
Q1
1.96
5%
1.61
MIN
1.09
RANGE
4.84
IQR
0.781
STD
0.594
VAR
0.353
KURT.
1.18
SKEW
0.900
SUM
125k
32
spend_peak_to_avg_ratio
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
13.6
95%
5.2
Q3
3.6
AVG
3.0
MEDIAN
2.7
Q1
2.1
5%
1.6
MIN
1.0
RANGE
12.6
IQR
1.45
STD
1.16
VAR
1.34
KURT.
2.59
SKEW
1.31
SUM
154k
33
data_consistency_score
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
15.2
95%
2.9
Q3
2.1
AVG
1.8
MEDIAN
1.7
Q1
1.4
5%
1.1
MIN
0.7
RANGE
14.5
IQR
0.644
STD
0.608
VAR
0.370
KURT.
13.8
SKEW
2.33
SUM
94,408
34
spend_consistency_score
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
95.7
95%
2.3
Q3
1.4
AVG
1.3
MEDIAN
1.2
Q1
0.9
5%
0.7
MIN
0.4
RANGE
95.3
IQR
0.481
STD
1.01
VAR
1.02
KURT.
1,542
SKEW
21.3
SUM
70,140
35
data_w4_z_score
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
3.8
95%
0.6
Q3
-0.1
MEDIAN
-0.6
AVG
-0.6
Q1
-1.1
5%
-2.0
MIN
-17.0
RANGE
20.8
IQR
0.972
STD
0.849
VAR
0.721
KURT.
6.36
SKEW
-0.862
SUM
-33,671
36
spend_w4_z_score
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
5.5
95%
1.1
Q3
0.1
MEDIAN
-0.5
AVG
-0.6
Q1
-1.2
5%
-2.6
MIN
-59.4
RANGE
64.9
IQR
1.26
STD
1.39
VAR
1.93
KURT.
91.2
SKEW
-4.44
SUM
-33,083
37
data_volatility_shift
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,000
(>99%)
ZEROES:
5
(<1%)
MAX
19.4
95%
2.5
Q3
1.4
AVG
1.1
MEDIAN
0.9
Q1
0.6
5%
0.3
MIN
0.0
RANGE
19.4
IQR
0.753
STD
0.793
VAR
0.629
KURT.
33.8
SKEW
3.74
SUM
57,995
38
spend_volatility_shift
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
50,340
(97%)
ZEROES:
1,665
(3%)
MAX
514
95%
5
Q3
2
AVG
1
MEDIAN
1
Q1
1
5%
0
MIN
0
RANGE
514
IQR
1.04
STD
3.23
VAR
10.4
KURT.
12,368
SKEW
82.0
SUM
75,225
39
data_gini_coefficient
VALUES:
52,004
(100%)
MISSING:
---
DISTINCT:
52,004
(100%)
ZEROES:
---
MAX
0.631
95%
0.459
Q3
0.380
MEDIAN
0.323
AVG
0.323
Q1
0.266
5%
0.187
MIN
0.037
RANGE
0.594
IQR
0.115
STD
0.083
VAR
0.007
KURT.
-0.247
SKEW
0.011
SUM
16,818
churn
MISSING:
---
TOP CATEGORIES

churn
0
39,982
77%
1
12,022
23%
ALL
52,004
100%
CATEGORICAL ASSOCIATIONS
(UNCERTAINTY COEFFICIENT, 0 to 1)
churn
PROVIDES INFORMATION ON...

peak_spend_week
0.04
peak_data_week
0.03
lowest_data_week
0.03
lowest_spend_week
0.02

THESE FEATURES
GIVE INFORMATION
ON churn:

peak_spend_week
0.09
peak_data_week
0.06
lowest_data_week
0.05
lowest_spend_week
0.04

NUMERICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)
churn
CORRELATION RATIO WITH...

drop_from_peak_data
0.38
trend_data_w4_vs_w1
0.36
data_gini_coefficient
0.35
trend_data_w4_vs_w2
0.28
data_consistency_score
0.25
ratio_max_daily_data_to_avg
0.25
data_peak_to_avg_ratio
0.25
trend_data_w3_vs_w1
0.25
drop_from_peak_spend
0.25
trend_spend_w4_vs_w1
0.21
data_w4_z_score
0.21
data_volatility_shift
0.19
trend_data_w4_vs_w3
0.17
trend_data_w2_vs_w1
0.16
Associations
[Only including dataset "DataFrame"]
Squares are categorical associations (uncertainty coefficient & correlation ratio) from 0 to 1. The uncertainty coefficient is assymmetrical, (i.e. ROW LABEL values indicate how much they PROVIDE INFORMATION to each LABEL at the TOP).

Circles are the symmetrical numerical correlations (Pearson's) from -1 to 1. The trivial diagonal is intentionally left blank for clarity.
Associations
[Only including dataset "None"]
Squares are categorical associations (uncertainty coefficient & correlation ratio) from 0 to 1. The uncertainty coefficient is assymmetrical, (i.e. ROW LABEL values indicate how much they PROVIDE INFORMATION to each LABEL at the TOP).

Circles are the symmetrical numerical correlations (Pearson's) from -1 to 1. The trivial diagonal is intentionally left blank for clarity.
churn
MISSING:
---
TOP CATEGORIES

churn
0
39,982
77%
1
12,022
23%
ALL
52,004
100%
CATEGORICAL ASSOCIATIONS
(UNCERTAINTY COEFFICIENT, 0 to 1)
churn
PROVIDES INFORMATION ON...

peak_spend_week
0.04
peak_data_week
0.03
lowest_data_week
0.03
lowest_spend_week
0.02

THESE FEATURES
GIVE INFORMATION
ON churn:

peak_spend_week
0.09
peak_data_week
0.06
lowest_data_week
0.05
lowest_spend_week
0.04

NUMERICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)
churn
CORRELATION RATIO WITH...

drop_from_peak_data
0.38
trend_data_w4_vs_w1
0.36
data_gini_coefficient
0.35
trend_data_w4_vs_w2
0.28
data_consistency_score
0.25
ratio_max_daily_data_to_avg
0.25
data_peak_to_avg_ratio
0.25
trend_data_w3_vs_w1
0.25
drop_from_peak_spend
0.25
trend_spend_w4_vs_w1
0.21
data_w4_z_score
0.21
data_volatility_shift
0.19
trend_data_w4_vs_w3
0.17
trend_data_w2_vs_w1
0.16
trend_data_w2_vs_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_data_w3_vs_w1
0.39
trend_data_w3_vs_w2
-0.36
trend_data_w4_vs_w2
-0.31
trend_data_w4_vs_w1
0.28
pct_messaging_w2
-0.27
data_volatility_shift
0.17
pct_messaging_w1
0.10
pct_video_w2
0.08
data_gini_coefficient
-0.06
pct_messaging_w3
-0.06
data_consistency_score
0.05
drop_from_peak_data
0.05
drop_from_peak_spend
0.04
data_w4_z_score
-0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

peak_data_week
0.72
lowest_data_week
0.44
churn
0.16
peak_spend_week
0.05
lowest_spend_week
0.04
MOST FREQUENT VALUES

0.007207346439245101
1
<0.1%
-0.28103880662288766
1
<0.1%
0.6895828415337404
1
<0.1%
-0.3254607147126973
1
<0.1%
0.13350551599453922
1
<0.1%
-0.19668758287878166
1
<0.1%
0.05359164351137178
1
<0.1%
0.246956431325898
1
<0.1%
-0.3804479161662929
1
<0.1%
-0.3023085674605758
1
<0.1%
0.42883458949511805
1
<0.1%
0.041731103808235026
1
<0.1%
0.10969522100000767
1
<0.1%
-0.08341407053924431
1
<0.1%
1.1040233889780953
1
<0.1%
SMALLEST VALUES

-0.8469431342686088
1
<0.1%
-0.8353562800822171
1
<0.1%
-0.8281135761629091
1
<0.1%
-0.8237301896327471
1
<0.1%
-0.8071300440753219
1
<0.1%
-0.8067399234304945
1
<0.1%
-0.8051041228762728
1
<0.1%
-0.8037270254978189
1
<0.1%
-0.8026168969608881
1
<0.1%
-0.7935539216729747
1
<0.1%
-0.7899222577342928
1
<0.1%
-0.789803137496155
1
<0.1%
-0.7856470463800307
1
<0.1%
-0.7831794804011585
1
<0.1%
-0.7819224021272483
1
<0.1%
LARGEST VALUES

2.74802597208747
1
<0.1%
2.5980218887559405
1
<0.1%
2.463480755803805
1
<0.1%
2.4550223740741215
1
<0.1%
2.313247523979333
1
<0.1%
2.2711246045514852
1
<0.1%
2.099049670368053
1
<0.1%
2.08940730771148
1
<0.1%
2.0606983050847454
1
<0.1%
2.0354910285677708
1
<0.1%
1.9975512517889331
1
<0.1%
1.9449425861208187
1
<0.1%
1.9328419328419324
1
<0.1%
1.8860519155089719
1
<0.1%
1.862360712399003
1
<0.1%
trend_data_w3_vs_w2
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_data_w3_vs_w1
0.64
trend_data_w4_vs_w2
0.48
trend_data_w2_vs_w1
-0.36
trend_data_w4_vs_w3
-0.30
pct_messaging_w3
-0.26
drop_from_peak_data
0.21
trend_data_w4_vs_w1
0.21
data_gini_coefficient
-0.17
pct_messaging_w2
0.17
data_consistency_score
0.13
ratio_min_daily_data_to_avg
0.13
pct_messaging_w4
-0.10
data_w4_z_score
0.10
pct_video_w3
0.08

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.62
peak_data_week
0.54
churn
0.14
peak_spend_week
0.05
lowest_spend_week
0.03
MOST FREQUENT VALUES

-0.22059518773793835
1
<0.1%
-0.43358029150251626
1
<0.1%
-0.4457478064397659
1
<0.1%
-0.6705237438124296
1
<0.1%
0.20734732141113377
1
<0.1%
-0.27277639270610854
1
<0.1%
-0.4425563478303338
1
<0.1%
-0.4358562473636194
1
<0.1%
0.17920319675553173
1
<0.1%
-0.0371542063964598
1
<0.1%
-0.23883439403920037
1
<0.1%
-0.29186054603233513
1
<0.1%
0.12552470456125328
1
<0.1%
-0.43240510650590386
1
<0.1%
-0.10380503257856644
1
<0.1%
SMALLEST VALUES

-0.9699845554988713
1
<0.1%
-0.9660969533883065
1
<0.1%
-0.9611751577245489
1
<0.1%
-0.9593908386497754
1
<0.1%
-0.9578816084051686
1
<0.1%
-0.9557673423860021
1
<0.1%
-0.9540473322193292
1
<0.1%
-0.9474344736675786
1
<0.1%
-0.9474161378059838
1
<0.1%
-0.9457320374332929
1
<0.1%
-0.9437708099638552
1
<0.1%
-0.9433528849058503
1
<0.1%
-0.9433203584018802
1
<0.1%
-0.941505122926251
1
<0.1%
-0.9414503542406418
1
<0.1%
LARGEST VALUES

6.935424173479496
1
<0.1%
4.638964395526047
1
<0.1%
4.363673560482071
1
<0.1%
4.03843532306697
1
<0.1%
3.9726613869487712
1
<0.1%
3.7759115050014675
1
<0.1%
3.6420109609436153
1
<0.1%
3.6202386823158093
1
<0.1%
3.4436411744622744
1
<0.1%
3.349913360975308
1
<0.1%
3.3082488969285104
1
<0.1%
3.2796696514293546
1
<0.1%
3.2004114394871697
1
<0.1%
3.1999481260536893
1
<0.1%
3.0417783070358246
1
<0.1%
trend_data_w4_vs_w3
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

data_w4_z_score
0.61
drop_from_peak_data
0.55
trend_data_w4_vs_w1
0.49
trend_data_w4_vs_w2
0.48
trend_data_w3_vs_w1
-0.34
trend_data_w3_vs_w2
-0.30
pct_messaging_w3
0.25
data_volatility_shift
0.21
pct_messaging_w4
-0.19
pct_video_w3
-0.07
pct_video_w4
0.06
drop_from_peak_spend
0.05
trend_spend_w4_vs_w1
0.04
ratio_min_daily_data_to_avg
0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.67
peak_data_week
0.36
churn
0.17
peak_spend_week
0.05
lowest_spend_week
0.04
MOST FREQUENT VALUES

-1.0
5
<0.1%
-0.1060997866351673
1
<0.1%
-0.339181803331807
1
<0.1%
-0.264613899717994
1
<0.1%
-0.5319573395112648
1
<0.1%
-0.26017533388456004
1
<0.1%
0.009159555368142903
1
<0.1%
-0.14840403202557184
1
<0.1%
-0.5651638209506229
1
<0.1%
-0.6850940168637699
1
<0.1%
-0.5339026355614079
1
<0.1%
2.4128702072321504
1
<0.1%
-0.5865429441021454
1
<0.1%
-0.5527824176829965
1
<0.1%
-0.45895198550886424
1
<0.1%
SMALLEST VALUES

-1.0
5
<0.1%
-0.9986774512397154
1
<0.1%
-0.9970489604292422
1
<0.1%
-0.996901876465989
1
<0.1%
-0.9960969991682129
1
<0.1%
-0.9960941968590152
1
<0.1%
-0.9954835312701106
1
<0.1%
-0.994567468644108
1
<0.1%
-0.9926370386850961
1
<0.1%
-0.9911632121164666
1
<0.1%
-0.9908674479430082
1
<0.1%
-0.9904343505661463
1
<0.1%
-0.9899832277301528
1
<0.1%
-0.9888997953301867
1
<0.1%
-0.9887329973340598
1
<0.1%
LARGEST VALUES

20.941453831041258
1
<0.1%
19.46939006450153
1
<0.1%
17.735655478150726
1
<0.1%
17.586325811530102
1
<0.1%
17.189252776209297
1
<0.1%
15.352395470383277
1
<0.1%
13.918241214903764
1
<0.1%
12.281805225653207
1
<0.1%
12.266247041101787
1
<0.1%
12.004128194623894
1
<0.1%
11.986920581772523
1
<0.1%
10.926991150442479
1
<0.1%
9.723938223938223
1
<0.1%
9.4659449706811
1
<0.1%
9.4615578100109
1
<0.1%
trend_spend_w2_vs_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_spend_w3_vs_w1
0.49
trend_spend_w4_vs_w1
0.39
trend_spend_w4_vs_w2
-0.23
trend_spend_w3_vs_w2
-0.19
spend_volatility_shift
0.14
ratio_max_daily_spend_to_avg
0.09
spend_peak_to_avg_ratio
0.09
ratio_min_daily_spend_to_avg
-0.04
data_gini_coefficient
-0.03
drop_from_peak_data
0.03
trend_data_w4_vs_w1
0.03
spend_w4_z_score
-0.03
trend_data_w3_vs_w1
0.03
trend_data_w4_vs_w2
0.02

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

peak_spend_week
0.51
lowest_spend_week
0.49
churn
0.09
peak_data_week
0.02
lowest_data_week
0.02
MOST FREQUENT VALUES

-1.0
3
<0.1%
-0.3030451572793246
1
<0.1%
-0.29875809757648164
1
<0.1%
0.48907095182361693
1
<0.1%
-0.5158599051614514
1
<0.1%
-0.09744482843070544
1
<0.1%
0.05233199184078509
1
<0.1%
-0.7363090176877867
1
<0.1%
-0.30505830605564643
1
<0.1%
-0.47509375141191884
1
<0.1%
0.04948728733665007
1
<0.1%
-0.30876646584294914
1
<0.1%
0.2287376667075588
1
<0.1%
0.11396802058445137
1
<0.1%
-0.014213464984137029
1
<0.1%
SMALLEST VALUES

-1.0
3
<0.1%
-0.9948174716556735
1
<0.1%
-0.994331698791086
1
<0.1%
-0.9931688117804067
1
<0.1%
-0.9921166586476183
1
<0.1%
-0.9887610280015343
1
<0.1%
-0.9872443065782066
1
<0.1%
-0.9863403695217667
1
<0.1%
-0.985356339556758
1
<0.1%
-0.9849346088081705
1
<0.1%
-0.9840731738518612
1
<0.1%
-0.9837813131238665
1
<0.1%
-0.9809391851408029
1
<0.1%
-0.9805984950125416
1
<0.1%
-0.9797942942794876
1
<0.1%
LARGEST VALUES

20.395971016800697
1
<0.1%
16.924889310562936
1
<0.1%
14.283511358507598
1
<0.1%
13.463665631827066
1
<0.1%
13.437352573886496
1
<0.1%
13.201870708027469
1
<0.1%
12.820127294530026
1
<0.1%
12.525863770977296
1
<0.1%
11.641242691334321
1
<0.1%
11.535951596348117
1
<0.1%
11.234103827207273
1
<0.1%
11.019596997234293
1
<0.1%
10.988815455007627
1
<0.1%
10.839413149791707
1
<0.1%
10.480578512396693
1
<0.1%
trend_spend_w3_vs_w2
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_spend_w4_vs_w2
0.51
trend_spend_w3_vs_w1
0.22
trend_spend_w2_vs_w1
-0.19
ratio_max_daily_spend_to_avg
0.04
spend_peak_to_avg_ratio
0.04
trend_spend_w4_vs_w1
0.03
ratio_min_daily_spend_to_avg
-0.03
spend_w4_z_score
0.03
drop_from_peak_spend
0.03
spend_volatility_shift
0.02
drop_from_peak_data
0.02
trend_data_w4_vs_w1
0.02
spend_consistency_score
-0.01
trend_data_w4_vs_w2
0.01

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.36
peak_spend_week
0.28
churn
0.04
lowest_data_week
0.01
peak_data_week
0.01
MOST FREQUENT VALUES

-1.0
536
1.0%
0.0
3
<0.1%
-0.7043966718756599
2
<0.1%
-0.37166499954533055
1
<0.1%
0.21305282616995194
1
<0.1%
-0.40138162432712543
1
<0.1%
-0.7949155079502361
1
<0.1%
0.04203317212502817
1
<0.1%
-0.5100994028341976
1
<0.1%
1.6031017711296685
1
<0.1%
-0.6184031788569052
1
<0.1%
-0.2986561388830789
1
<0.1%
0.5603645941899911
1
<0.1%
0.025385972863769448
1
<0.1%
0.3034402783146501
1
<0.1%
SMALLEST VALUES

-1.0
536
1.0%
-0.99998704998705
1
<0.1%
-0.9999819276019736
1
<0.1%
-0.9999513381995134
1
<0.1%
-0.9999060755689136
1
<0.1%
-0.9998230512214671
1
<0.1%
-0.9997399971110791
1
<0.1%
-0.9997151357852757
1
<0.1%
-0.9996978891647292
1
<0.1%
-0.9996020116502043
1
<0.1%
-0.9995425744587132
1
<0.1%
-0.9995324796758526
1
<0.1%
-0.9995286877956817
1
<0.1%
-0.9995272463676762
1
<0.1%
-0.9994343373844758
1
<0.1%
LARGEST VALUES

192.99006622516555
1
<0.1%
180.67253521126761
1
<0.1%
105.80396873120866
1
<0.1%
77.7123483226267
1
<0.1%
67.75446109921484
1
<0.1%
64.37530502684237
1
<0.1%
62.1922663802363
1
<0.1%
56.993541977148524
1
<0.1%
56.96528768426058
1
<0.1%
56.58868268938242
1
<0.1%
56.357641799385306
1
<0.1%
54.588081204977094
1
<0.1%
52.882727272727266
1
<0.1%
50.45928226363009
1
<0.1%
46.65647146587095
1
<0.1%
trend_spend_w4_vs_w3
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_spend_w3_vs_w1
-0.01
spend_w4_z_score
0.01
drop_from_peak_spend
0.01
pct_video_w2
0.01
trend_data_w2_vs_w1
0.01
ratio_min_daily_spend_to_avg
-0.01
trend_spend_w3_vs_w2
-0.00
pct_video_w1
0.00
trend_data_w3_vs_w2
-0.00
pct_video_w4
0.00
pct_video_w3
0.00
trend_spend_w4_vs_w1
0.00
ratio_max_daily_data_to_avg
0.00
data_peak_to_avg_ratio
0.00

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.02
peak_data_week
0.01
peak_spend_week
0.01
churn
0.00
lowest_data_week
0.00
MOST FREQUENT VALUES

-1.0
1,638
3.1%
0.0
536
1.0%
0.048282505288036744
1
<0.1%
0.27147212318503583
1
<0.1%
0.30903873324499825
1
<0.1%
-0.12943851175427334
1
<0.1%
-0.7501410039481106
1
<0.1%
6.375481531837753
1
<0.1%
-0.1466476831478128
1
<0.1%
5.066603443244821
1
<0.1%
-0.1743012188812284
1
<0.1%
0.03558292448837227
1
<0.1%
-0.2560165975103736
1
<0.1%
-0.867681212565701
1
<0.1%
-0.46970121885449245
1
<0.1%
SMALLEST VALUES

-1.0
1,638
3.1%
-0.9999575920782002
1
<0.1%
-0.9999306547577771
1
<0.1%
-0.999878186529645
1
<0.1%
-0.9998443014324269
1
<0.1%
-0.9998415025557713
1
<0.1%
-0.9998133360987245
1
<0.1%
-0.9998045920859795
1
<0.1%
-0.9997950199611514
1
<0.1%
-0.9997382628466064
1
<0.1%
-0.9997087307944367
1
<0.1%
-0.9997022347283636
1
<0.1%
-0.9996988822509154
1
<0.1%
-0.9996905501759996
1
<0.1%
-0.999641751833534
1
<0.1%
LARGEST VALUES

65925.0
1
<0.1%
4561.272727272727
1
<0.1%
3553.925925925926
1
<0.1%
2924.9565217391305
1
<0.1%
2461.6
1
<0.1%
2345.745098039216
1
<0.1%
2060.1730769230767
1
<0.1%
1961.882352941176
1
<0.1%
1902.448717948718
1
<0.1%
1500.3333333333335
1
<0.1%
1380.5089285714284
1
<0.1%
1344.171171171171
1
<0.1%
1172.646153846154
1
<0.1%
1055.8888888888887
1
<0.1%
926.3684210526316
1
<0.1%
trend_data_w4_vs_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

drop_from_peak_data
0.92
data_w4_z_score
0.79
trend_data_w4_vs_w2
0.76
trend_data_w4_vs_w3
0.49
trend_data_w3_vs_w1
0.44
data_volatility_shift
0.38
data_gini_coefficient
-0.32
ratio_min_daily_data_to_avg
0.30
pct_messaging_w4
-0.30
trend_data_w2_vs_w1
0.28
data_consistency_score
0.27
trend_data_w3_vs_w2
0.21
ratio_max_daily_data_to_avg
-0.12
data_peak_to_avg_ratio
-0.12

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.69
peak_data_week
0.63
churn
0.36
peak_spend_week
0.11
lowest_spend_week
0.08
MOST FREQUENT VALUES

-1.0
5
<0.1%
-0.2982684407612929
1
<0.1%
0.24604881792751018
1
<0.1%
0.006401505368409367
1
<0.1%
-0.7265752095038892
1
<0.1%
-0.5654876762375219
1
<0.1%
-0.2900939140858896
1
<0.1%
-0.377842893090592
1
<0.1%
-0.7078904213205366
1
<0.1%
-0.6575146308056283
1
<0.1%
-0.656164218055287
1
<0.1%
0.3898360678142147
1
<0.1%
-0.48359652571225115
1
<0.1%
-0.7402535699809291
1
<0.1%
-0.49333288368799105
1
<0.1%
SMALLEST VALUES

-1.0
5
<0.1%
-0.9996393674124803
1
<0.1%
-0.9990044716500677
1
<0.1%
-0.998847628914699
1
<0.1%
-0.9985236713906878
1
<0.1%
-0.9983622485563602
1
<0.1%
-0.9982221627130242
1
<0.1%
-0.9976155683795996
1
<0.1%
-0.9976147503538557
1
<0.1%
-0.9974392409515559
1
<0.1%
-0.9967735216398678
1
<0.1%
-0.9967282170827966
1
<0.1%
-0.9966477746680907
1
<0.1%
-0.9964014164133327
1
<0.1%
-0.9962379390762651
1
<0.1%
LARGEST VALUES

2.6563063397951776
1
<0.1%
2.371660396404956
1
<0.1%
2.088737728994358
1
<0.1%
2.0849693521968513
1
<0.1%
1.8985394807561982
1
<0.1%
1.8280766715890473
1
<0.1%
1.7490724485548297
1
<0.1%
1.7326403634388425
1
<0.1%
1.7260544617650022
1
<0.1%
1.6756215972380408
1
<0.1%
1.6335430930326216
1
<0.1%
1.6307295291823878
1
<0.1%
1.6170438584031692
1
<0.1%
1.5849209513290239
1
<0.1%
1.5726095192755911
1
<0.1%
trend_data_w4_vs_w2
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

drop_from_peak_data
0.83
data_w4_z_score
0.78
trend_data_w4_vs_w1
0.76
trend_data_w3_vs_w2
0.48
trend_data_w4_vs_w3
0.48
trend_data_w2_vs_w1
-0.31
pct_messaging_w4
-0.27
data_volatility_shift
0.25
data_gini_coefficient
-0.23
ratio_min_daily_data_to_avg
0.23
trend_data_w3_vs_w1
0.19
data_consistency_score
0.19
pct_messaging_w2
0.15
pct_video_w4
0.10

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.73
peak_data_week
0.57
churn
0.28
peak_spend_week
0.09
lowest_spend_week
0.06
MOST FREQUENT VALUES

-1.0
5
<0.1%
-0.3032898720213657
1
<0.1%
-0.4077780577654583
1
<0.1%
-0.11213356162154062
1
<0.1%
-0.6596283280719518
1
<0.1%
-0.5875894361554053
1
<0.1%
-0.43068894142575453
1
<0.1%
0.004204687779567115
1
<0.1%
-0.5813198140956715
1
<0.1%
-0.7603043965254301
1
<0.1%
-0.6699380668506877
1
<0.1%
0.9331169479201814
1
<0.1%
-0.5346438693118015
1
<0.1%
-0.7365208716693965
1
<0.1%
-0.7001229511468787
1
<0.1%
SMALLEST VALUES

-1.0
5
<0.1%
-0.9994617777198638
1
<0.1%
-0.9990485065090804
1
<0.1%
-0.9984769256012042
1
<0.1%
-0.9983548619796667
1
<0.1%
-0.9981507830427763
1
<0.1%
-0.9974884273246497
1
<0.1%
-0.9963766256428153
1
<0.1%
-0.9962770092168862
1
<0.1%
-0.9959879909508192
1
<0.1%
-0.995574144150125
1
<0.1%
-0.9955371199939543
1
<0.1%
-0.995450874011308
1
<0.1%
-0.9954470270239117
1
<0.1%
-0.9951928989055461
1
<0.1%
LARGEST VALUES

5.17809516552182
1
<0.1%
4.620853911569597
1
<0.1%
3.1376959704031875
1
<0.1%
2.9354752462011495
1
<0.1%
2.9226645080303615
1
<0.1%
2.9104762521030163
1
<0.1%
2.7612296033734647
1
<0.1%
2.7175575199487336
1
<0.1%
2.6977793364162665
1
<0.1%
2.6784305877644243
1
<0.1%
2.592445309773524
1
<0.1%
2.5817635378092643
1
<0.1%
2.579468542399374
1
<0.1%
2.575807250123769
1
<0.1%
2.5670367461564085
1
<0.1%
trend_data_w3_vs_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_data_w3_vs_w2
0.64
trend_data_w4_vs_w1
0.44
trend_data_w2_vs_w1
0.39
trend_data_w4_vs_w3
-0.34
pct_messaging_w3
-0.31
data_gini_coefficient
-0.29
drop_from_peak_data
0.27
data_consistency_score
0.24
ratio_min_daily_data_to_avg
0.21
trend_data_w4_vs_w2
0.19
data_volatility_shift
0.18
ratio_max_daily_data_to_avg
-0.13
data_peak_to_avg_ratio
-0.13
pct_messaging_w4
-0.12

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

peak_data_week
0.65
lowest_data_week
0.55
churn
0.25
peak_spend_week
0.08
lowest_spend_week
0.05
MOST FREQUENT VALUES

-0.21497774723955088
1
<0.1%
-0.592766210426333
1
<0.1%
-0.06354500387819102
1
<0.1%
-0.7777553216321
1
<0.1%
0.36853484854075197
1
<0.1%
-0.41581224623713237
1
<0.1%
-0.41268202634557993
1
<0.1%
-0.29653731945773865
1
<0.1%
-0.2694222021867414
1
<0.1%
-0.32823073894618726
1
<0.1%
0.08757974613080191
1
<0.1%
-0.2623091049681036
1
<0.1%
0.24898938576906832
1
<0.1%
-0.47975050698953525
1
<0.1%
0.8856151725391582
1
<0.1%
SMALLEST VALUES

-0.9711810666968633
1
<0.1%
-0.9676901589715841
1
<0.1%
-0.9668373329164387
1
<0.1%
-0.9652201374998988
1
<0.1%
-0.963066018959727
1
<0.1%
-0.962875344764725
1
<0.1%
-0.9627643106713359
1
<0.1%
-0.9603163932956887
1
<0.1%
-0.9579667289516173
1
<0.1%
-0.9559511927925022
1
<0.1%
-0.9544354931108194
1
<0.1%
-0.9512951051224989
1
<0.1%
-0.9487227774150889
1
<0.1%
-0.9480943834112411
1
<0.1%
-0.9469800226456563
1
<0.1%
LARGEST VALUES

2.427504389162106
1
<0.1%
1.9703954365271197
1
<0.1%
1.9336607640945715
1
<0.1%
1.9002212877380977
1
<0.1%
1.8933973977503986
1
<0.1%
1.864810612672369
1
<0.1%
1.7895947016370357
1
<0.1%
1.7531380381713273
1
<0.1%
1.705187861032947
1
<0.1%
1.6996310614649737
1
<0.1%
1.689197408748132
1
<0.1%
1.6658111872768493
1
<0.1%
1.6439853512621958
1
<0.1%
1.6303087809952783
1
<0.1%
1.6163604425493328
1
<0.1%
trend_spend_w4_vs_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

drop_from_peak_spend
0.78
spend_w4_z_score
0.57
trend_spend_w3_vs_w1
0.51
trend_spend_w4_vs_w2
0.42
trend_spend_w2_vs_w1
0.39
spend_volatility_shift
0.24
spend_consistency_score
0.08
trend_data_w4_vs_w1
0.08
drop_from_peak_data
0.08
data_gini_coefficient
-0.08
ratio_max_daily_spend_to_avg
0.07
spend_peak_to_avg_ratio
0.07
trend_data_w3_vs_w1
0.06
trend_data_w4_vs_w2
0.06

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.69
peak_spend_week
0.64
churn
0.21
peak_data_week
0.06
lowest_data_week
0.05
MOST FREQUENT VALUES

-1.0
1,665
3.2%
-0.14594517043076954
1
<0.1%
-0.6147071357545338
1
<0.1%
-0.7908528763134756
1
<0.1%
-0.8286570590485908
1
<0.1%
-0.07971603301543839
1
<0.1%
-0.1652690601723992
1
<0.1%
-0.9418065504589622
1
<0.1%
-0.6679740233903171
1
<0.1%
0.07103435067987526
1
<0.1%
0.23349451944235602
1
<0.1%
0.3752645226669849
1
<0.1%
-0.9876689259718028
1
<0.1%
-0.5959577388831692
1
<0.1%
-0.3773020752548518
1
<0.1%
SMALLEST VALUES

-1.0
1,665
3.2%
-0.9999761691986894
1
<0.1%
-0.9999536484466436
1
<0.1%
-0.9999379144212382
1
<0.1%
-0.9999356554564174
1
<0.1%
-0.9999301830368053
1
<0.1%
-0.9999024390243901
1
<0.1%
-0.9998801168315968
1
<0.1%
-0.9998658470560614
1
<0.1%
-0.9998567036631755
1
<0.1%
-0.9998130938165205
1
<0.1%
-0.9998099609689067
1
<0.1%
-0.9997995947360218
1
<0.1%
-0.9997958595513714
1
<0.1%
-0.9997827621788953
1
<0.1%
LARGEST VALUES

14.99768170426065
1
<0.1%
14.022346368715086
1
<0.1%
13.473252465311111
1
<0.1%
11.59582494969819
1
<0.1%
11.492018301982718
1
<0.1%
11.29068673565381
1
<0.1%
11.066971767435865
1
<0.1%
10.87707148157309
1
<0.1%
10.658730790668045
1
<0.1%
10.070218663381581
1
<0.1%
10.00735396142639
1
<0.1%
9.079086524492999
1
<0.1%
8.63970815556792
1
<0.1%
7.8225
1
<0.1%
7.707114700774596
1
<0.1%
trend_spend_w4_vs_w2
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

drop_from_peak_spend
0.51
trend_spend_w3_vs_w2
0.51
trend_spend_w4_vs_w1
0.42
spend_w4_z_score
0.41
trend_spend_w2_vs_w1
-0.23
trend_spend_w3_vs_w1
0.11
spend_volatility_shift
0.10
ratio_max_daily_spend_to_avg
0.08
spend_peak_to_avg_ratio
0.08
trend_data_w4_vs_w1
0.05
drop_from_peak_data
0.05
data_gini_coefficient
-0.04
trend_data_w4_vs_w2
0.04
ratio_min_daily_spend_to_avg
-0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.56
peak_spend_week
0.43
churn
0.12
lowest_data_week
0.03
peak_data_week
0.03
MOST FREQUENT VALUES

-1.0
1,664
3.2%
0.0
3
<0.1%
-0.35065038704014045
1
<0.1%
0.3223366444910235
1
<0.1%
-0.8589908425388995
1
<0.1%
3.0042798660215864
1
<0.1%
-0.3787944843736375
1
<0.1%
-0.9195750292538866
1
<0.1%
-0.806038418754462
1
<0.1%
0.4601708995964871
1
<0.1%
0.5957165804033555
1
<0.1%
0.5582816906165042
1
<0.1%
-0.9435704732182665
1
<0.1%
-0.26140437354364593
1
<0.1%
1.361468410049254
1
<0.1%
SMALLEST VALUES

-1.0
1,664
3.2%
-0.9999791527685123
1
<0.1%
-0.9999593920997331
1
<0.1%
-0.9999422677238089
1
<0.1%
-0.9999174940183164
1
<0.1%
-0.9998788999713764
1
<0.1%
-0.9998458468102677
1
<0.1%
-0.9998444997334281
1
<0.1%
-0.9998291879786294
1
<0.1%
-0.9998260869565216
1
<0.1%
-0.9998203573605364
1
<0.1%
-0.999818201650729
1
<0.1%
-0.9998181011212247
1
<0.1%
-0.9998170173833486
1
<0.1%
-0.999812257855302
1
<0.1%
LARGEST VALUES

71.00330132052821
1
<0.1%
69.49669272399278
1
<0.1%
49.9049295774648
1
<0.1%
49.42181818181818
1
<0.1%
49.313782991202345
1
<0.1%
49.20712136409229
1
<0.1%
47.63811563169165
1
<0.1%
45.47755574862439
1
<0.1%
41.815664214625706
1
<0.1%
29.368935996738685
1
<0.1%
27.532593340060544
1
<0.1%
26.153804858408265
1
<0.1%
25.299056890781873
1
<0.1%
23.909437559580553
1
<0.1%
22.211485870556064
1
<0.1%
trend_spend_w3_vs_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_spend_w4_vs_w1
0.51
trend_spend_w2_vs_w1
0.49
trend_spend_w3_vs_w2
0.22
drop_from_peak_spend
0.20
spend_volatility_shift
0.12
trend_spend_w4_vs_w2
0.11
spend_consistency_score
0.10
trend_data_w4_vs_w1
0.06
drop_from_peak_data
0.05
data_gini_coefficient
-0.05
trend_data_w3_vs_w1
0.04
trend_data_w4_vs_w2
0.04
ratio_max_daily_spend_to_avg
0.04
spend_peak_to_avg_ratio
0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.59
peak_spend_week
0.58
churn
0.14
peak_data_week
0.04
lowest_data_week
0.03
MOST FREQUENT VALUES

-1.0
536
1.0%
-0.5012055150508915
1
<0.1%
-0.49131385052161963
1
<0.1%
-0.2615200185934997
1
<0.1%
-0.36917811471547596
1
<0.1%
-0.7391198561303289
1
<0.1%
-0.6034046127808868
1
<0.1%
-0.6700290001260876
1
<0.1%
-0.6297011866375991
1
<0.1%
-0.6527919080490697
1
<0.1%
-0.15373209666225005
1
<0.1%
-0.29146230230436954
1
<0.1%
0.03953562263228638
1
<0.1%
-0.05841493011967525
1
<0.1%
-0.8985511964838027
1
<0.1%
SMALLEST VALUES

-1.0
536
1.0%
-0.9999895969872875
1
<0.1%
-0.9999794905451413
1
<0.1%
-0.9999285938704979
1
<0.1%
-0.9999107074521009
1
<0.1%
-0.9998866398800902
1
<0.1%
-0.9998173378604891
1
<0.1%
-0.9997505951706156
1
<0.1%
-0.9997239955839293
1
<0.1%
-0.9997162762838498
1
<0.1%
-0.9996457947971191
1
<0.1%
-0.9996290113151548
1
<0.1%
-0.9995627912328137
1
<0.1%
-0.9995044544042991
1
<0.1%
-0.9994517146847359
1
<0.1%
LARGEST VALUES

24.498860486603014
1
<0.1%
21.087147887323944
1
<0.1%
13.753244685086393
1
<0.1%
13.312471791785768
1
<0.1%
11.314279687829574
1
<0.1%
10.882402263913631
1
<0.1%
10.284416620634627
1
<0.1%
9.889701933404943
1
<0.1%
9.132052529182882
1
<0.1%
9.077822404262934
1
<0.1%
9.014989451867203
1
<0.1%
9.007000669629267
1
<0.1%
8.766746031746031
1
<0.1%
8.693784870896586
1
<0.1%
8.689379757893422
1
<0.1%
peak_data_week
MISSING:
---
TOP CATEGORIES

churn
1
28,548
55%
9,125
32%
2
13,766
26%
2,195
16%
3
5,242
10%
519
10%
4
4,448
9%
183
4%
ALL
52,004
100%
12,022
23%
CATEGORICAL ASSOCIATIONS
(UNCERTAINTY COEFFICIENT, 0 to 1)
peak_data_week
PROVIDES INFORMATION ON...

lowest_data_week
0.16
churn
0.06
peak_spend_week
0.00
lowest_spend_week
0.00

THESE FEATURES
GIVE INFORMATION
ON peak_data_week:

lowest_data_week
0.15
churn
0.03
peak_spend_week
0.00
lowest_spend_week
0.00

NUMERICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)
peak_data_week
CORRELATION RATIO WITH...

trend_data_w2_vs_w1
0.72
trend_data_w3_vs_w1
0.65
trend_data_w4_vs_w1
0.63
trend_data_w4_vs_w2
0.57
trend_data_w3_vs_w2
0.54
drop_from_peak_data
0.53
data_w4_z_score
0.51
trend_data_w4_vs_w3
0.36
data_volatility_shift
0.23
pct_messaging_w2
0.18
data_gini_coefficient
0.15
ratio_min_daily_data_to_avg
0.15
pct_messaging_w3
0.14
data_consistency_score
0.13
lowest_data_week
MISSING:
---
TOP CATEGORIES

churn
4
29,148
56%
9,060
31%
3
15,418
30%
2,382
15%
2
5,479
11%
465
8%
1
1,959
4%
115
6%
ALL
52,004
100%
12,022
23%
CATEGORICAL ASSOCIATIONS
(UNCERTAINTY COEFFICIENT, 0 to 1)
lowest_data_week
PROVIDES INFORMATION ON...

peak_data_week
0.15
churn
0.05
peak_spend_week
0.00
lowest_spend_week
0.00

THESE FEATURES
GIVE INFORMATION
ON lowest_data_week:

peak_data_week
0.16
churn
0.03
peak_spend_week
0.00
lowest_spend_week
0.00

NUMERICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)
lowest_data_week
CORRELATION RATIO WITH...

trend_data_w4_vs_w2
0.73
data_w4_z_score
0.69
trend_data_w4_vs_w1
0.69
drop_from_peak_data
0.68
trend_data_w4_vs_w3
0.67
trend_data_w3_vs_w2
0.62
trend_data_w3_vs_w1
0.55
trend_data_w2_vs_w1
0.44
data_volatility_shift
0.25
pct_messaging_w4
0.19
pct_messaging_w3
0.19
ratio_min_daily_data_to_avg
0.17
pct_messaging_w2
0.14
data_gini_coefficient
0.11
peak_spend_week
MISSING:
---
TOP CATEGORIES

churn
1
22,298
43%
8,466
38%
2
13,650
26%
2,114
15%
4
8,421
16%
538
6%
3
7,635
15%
904
12%
ALL
52,004
100%
12,022
23%
CATEGORICAL ASSOCIATIONS
(UNCERTAINTY COEFFICIENT, 0 to 1)
peak_spend_week
PROVIDES INFORMATION ON...

lowest_spend_week
0.21
churn
0.09
peak_data_week
0.00
lowest_data_week
0.00

THESE FEATURES
GIVE INFORMATION
ON peak_spend_week:

lowest_spend_week
0.20
churn
0.04
peak_data_week
0.00
lowest_data_week
0.00

NUMERICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)
peak_spend_week
CORRELATION RATIO WITH...

drop_from_peak_spend
0.67
trend_spend_w4_vs_w1
0.64
trend_spend_w3_vs_w1
0.58
trend_spend_w2_vs_w1
0.51
spend_w4_z_score
0.50
trend_spend_w4_vs_w2
0.43
trend_spend_w3_vs_w2
0.28
spend_consistency_score
0.15
drop_from_peak_data
0.12
trend_data_w4_vs_w1
0.11
data_gini_coefficient
0.11
spend_volatility_shift
0.11
ratio_max_daily_spend_to_avg
0.09
spend_peak_to_avg_ratio
0.09
lowest_spend_week
MISSING:
---
TOP CATEGORIES

churn
4
25,140
48%
8,065
32%
3
14,243
27%
2,532
18%
2
7,803
15%
966
12%
1
4,818
9%
459
10%
ALL
52,004
100%
12,022
23%
CATEGORICAL ASSOCIATIONS
(UNCERTAINTY COEFFICIENT, 0 to 1)
lowest_spend_week
PROVIDES INFORMATION ON...

peak_spend_week
0.20
churn
0.04
peak_data_week
0.00
lowest_data_week
0.00

THESE FEATURES
GIVE INFORMATION
ON lowest_spend_week:

peak_spend_week
0.21
churn
0.02
peak_data_week
0.00
lowest_data_week
0.00

NUMERICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)
lowest_spend_week
CORRELATION RATIO WITH...

drop_from_peak_spend
0.72
trend_spend_w4_vs_w1
0.69
spend_w4_z_score
0.60
trend_spend_w3_vs_w1
0.59
trend_spend_w4_vs_w2
0.56
trend_spend_w2_vs_w1
0.49
trend_spend_w3_vs_w2
0.36
spend_consistency_score
0.21
spend_volatility_shift
0.16
ratio_min_daily_spend_to_avg
0.10
ratio_max_daily_spend_to_avg
0.09
spend_peak_to_avg_ratio
0.09
drop_from_peak_data
0.08
trend_data_w4_vs_w1
0.08
ratio_max_daily_data_to_avg
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

data_peak_to_avg_ratio
1.00
data_gini_coefficient
0.79
data_consistency_score
-0.73
ratio_min_daily_data_to_avg
-0.39
data_volatility_shift
-0.23
drop_from_peak_data
-0.20
data_w4_z_score
0.15
pct_messaging_w1
-0.14
trend_data_w3_vs_w1
-0.13
trend_data_w4_vs_w1
-0.12
pct_messaging_w2
-0.08
drop_from_peak_spend
-0.07
trend_data_w4_vs_w2
-0.07
trend_spend_w4_vs_w1
-0.06

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

churn
0.25
peak_spend_week
0.08
lowest_spend_week
0.06
peak_data_week
0.06
lowest_data_week
0.02
MOST FREQUENT VALUES

2.296261494541438
1
<0.1%
2.8083014034879743
1
<0.1%
4.553860515671117
1
<0.1%
3.880555199321292
1
<0.1%
2.8736409741039335
1
<0.1%
1.8586085366104272
1
<0.1%
2.542470646795303
1
<0.1%
3.3339727469442653
1
<0.1%
1.7892448094401616
1
<0.1%
2.264108310077664
1
<0.1%
3.3222244155765286
1
<0.1%
4.0354405974643495
1
<0.1%
3.097450307262811
1
<0.1%
2.0867265489575413
1
<0.1%
2.6284350180739278
1
<0.1%
SMALLEST VALUES

1.0903172792328495
1
<0.1%
1.15001303214596
1
<0.1%
1.1925243036259412
1
<0.1%
1.2066640351200164
1
<0.1%
1.210057593548598
1
<0.1%
1.2132030129465514
1
<0.1%
1.2167626982341009
1
<0.1%
1.2265980074729212
1
<0.1%
1.2282187459299885
1
<0.1%
1.2282462371828964
1
<0.1%
1.2284809107018204
1
<0.1%
1.2304919062448654
1
<0.1%
1.233340599721224
1
<0.1%
1.2341279306329185
1
<0.1%
1.2358089927707716
1
<0.1%
LARGEST VALUES

5.934116990304982
1
<0.1%
5.866198673841123
1
<0.1%
5.824095640986747
1
<0.1%
5.761746048386618
1
<0.1%
5.749998606259346
1
<0.1%
5.7109021975126355
1
<0.1%
5.6478996677786
1
<0.1%
5.632547022757976
1
<0.1%
5.60328304883367
1
<0.1%
5.590178774928123
1
<0.1%
5.557397875427151
1
<0.1%
5.46689775948293
1
<0.1%
5.4543111296188505
1
<0.1%
5.445735082672239
1
<0.1%
5.420804452575433
1
<0.1%
ratio_min_daily_data_to_avg
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

data_consistency_score
0.69
data_gini_coefficient
-0.64
ratio_max_daily_data_to_avg
-0.39
data_peak_to_avg_ratio
-0.39
drop_from_peak_data
0.35
trend_data_w4_vs_w1
0.30
trend_data_w4_vs_w2
0.23
trend_data_w3_vs_w1
0.21
data_w4_z_score
0.17
trend_data_w3_vs_w2
0.13
pct_messaging_w4
-0.10
pct_messaging_w1
0.07
pct_messaging_w3
-0.06
data_volatility_shift
0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.17
peak_data_week
0.15
churn
0.13
peak_spend_week
0.04
lowest_spend_week
0.02
MOST FREQUENT VALUES

0.43942263091702893
1
<0.1%
0.06524669145906196
1
<0.1%
0.1371358440958619
1
<0.1%
0.0027621856780672594
1
<0.1%
0.24498106672842723
1
<0.1%
0.007480323051314195
1
<0.1%
0.1987233917957427
1
<0.1%
0.12393707234341188
1
<0.1%
0.10150262371751122
1
<0.1%
0.060789310622755
1
<0.1%
0.30976531952532443
1
<0.1%
0.018955087274637548
1
<0.1%
0.024091012191935657
1
<0.1%
0.07621631621138313
1
<0.1%
0.16048223054299518
1
<0.1%
SMALLEST VALUES

1.7260563619047034e-05
1
<0.1%
2.151792020079293e-05
1
<0.1%
2.451171353510559e-05
1
<0.1%
2.7785826846665903e-05
1
<0.1%
3.277671448555191e-05
1
<0.1%
3.5787000883172057e-05
1
<0.1%
3.7411548410543646e-05
1
<0.1%
3.7954985387330634e-05
1
<0.1%
3.99385516854782e-05
1
<0.1%
4.215896036003752e-05
1
<0.1%
4.3034352171620996e-05
1
<0.1%
4.7876792494286856e-05
1
<0.1%
4.871818963207327e-05
1
<0.1%
4.897999167340141e-05
1
<0.1%
5.1783382712487564e-05
1
<0.1%
LARGEST VALUES

0.8793070436468361
1
<0.1%
0.8456802568776965
1
<0.1%
0.8275177283943299
1
<0.1%
0.8104046298113516
1
<0.1%
0.8048595259143027
1
<0.1%
0.8039930231950849
1
<0.1%
0.8034287715344972
1
<0.1%
0.7925290873199006
1
<0.1%
0.7870933176512609
1
<0.1%
0.7851089667992127
1
<0.1%
0.7828938520265633
1
<0.1%
0.7807949609035622
1
<0.1%
0.7797839018559986
1
<0.1%
0.7782973182427939
1
<0.1%
0.7778300169325563
1
<0.1%
ratio_max_daily_spend_to_avg
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

spend_peak_to_avg_ratio
1.00
spend_consistency_score
-0.46
ratio_min_daily_spend_to_avg
-0.30
spend_w4_z_score
0.23
spend_volatility_shift
-0.12
trend_spend_w2_vs_w1
0.09
trend_spend_w4_vs_w2
0.08
trend_spend_w4_vs_w1
0.07
drop_from_peak_spend
-0.06
drop_from_peak_data
-0.05
data_gini_coefficient
0.05
trend_data_w4_vs_w1
-0.04
trend_spend_w3_vs_w2
0.04
trend_spend_w3_vs_w1
0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

churn
0.13
lowest_spend_week
0.09
peak_spend_week
0.09
lowest_data_week
0.03
peak_data_week
0.03
MOST FREQUENT VALUES

1.758702043482995
1
<0.1%
2.1453309175301802
1
<0.1%
2.533644692820042
1
<0.1%
1.7046646823341876
1
<0.1%
2.071572940197361
1
<0.1%
2.6008623364125034
1
<0.1%
2.712316692526428
1
<0.1%
1.8932648721771916
1
<0.1%
2.231369575567351
1
<0.1%
2.7395044796323673
1
<0.1%
2.186537374656538
1
<0.1%
5.196964154701861
1
<0.1%
2.023094577937485
1
<0.1%
1.757078469894834
1
<0.1%
3.1200290275761975
1
<0.1%
SMALLEST VALUES

1.025182362643663
1
<0.1%
1.050663721339306
1
<0.1%
1.0624516290101111
1
<0.1%
1.0779859198616424
1
<0.1%
1.0851126851255635
1
<0.1%
1.088782737605007
1
<0.1%
1.1025006019330652
1
<0.1%
1.1042281957835216
1
<0.1%
1.10558136895793
1
<0.1%
1.108925044672247
1
<0.1%
1.110878348047284
1
<0.1%
1.1109485198066276
1
<0.1%
1.1111651612475266
1
<0.1%
1.1135973726778097
1
<0.1%
1.1193205276920353
1
<0.1%
LARGEST VALUES

13.578535179500031
1
<0.1%
13.500276561538822
1
<0.1%
13.179716346174136
1
<0.1%
11.697650240366812
1
<0.1%
11.065442680307168
1
<0.1%
10.859487805039743
1
<0.1%
10.837801874239121
1
<0.1%
10.626287693882372
1
<0.1%
10.515386842867297
1
<0.1%
10.445995484953295
1
<0.1%
10.386490117060067
1
<0.1%
10.32748453291974
1
<0.1%
10.295294830087172
1
<0.1%
10.216952345845877
1
<0.1%
10.01326129127714
1
<0.1%
ratio_min_daily_spend_to_avg
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

spend_consistency_score
0.47
ratio_max_daily_spend_to_avg
-0.30
spend_peak_to_avg_ratio
-0.30
spend_w4_z_score
-0.11
trend_spend_w4_vs_w2
-0.04
trend_spend_w2_vs_w1
-0.04
spend_volatility_shift
0.04
trend_spend_w3_vs_w2
-0.03
drop_from_peak_spend
0.03
trend_spend_w3_vs_w1
-0.03
trend_spend_w4_vs_w1
-0.03
drop_from_peak_data
-0.01
trend_data_w4_vs_w2
-0.01
trend_data_w4_vs_w1
-0.01

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.10
peak_spend_week
0.08
churn
0.03
peak_data_week
0.01
lowest_data_week
0.01
MOST FREQUENT VALUES

0.005099546600462026
2
<0.1%
0.05044395830652426
2
<0.1%
0.07199210290707907
2
<0.1%
0.12280701754385966
2
<0.1%
0.27160538637436027
1
<0.1%
0.09279941369271798
1
<0.1%
0.0909070440800998
1
<0.1%
0.019308048983474026
1
<0.1%
0.07782554465851604
1
<0.1%
0.06153214559548894
1
<0.1%
0.21366457770453331
1
<0.1%
0.19097529579799338
1
<0.1%
0.05103634172262496
1
<0.1%
0.006867453177263468
1
<0.1%
0.035584019798627554
1
<0.1%
SMALLEST VALUES

3.0433194789837053e-05
1
<0.1%
3.567051653455836e-05
1
<0.1%
3.684899020606482e-05
1
<0.1%
5.0681484967509556e-05
1
<0.1%
5.288227272898968e-05
1
<0.1%
5.497806767800132e-05
1
<0.1%
6.430041152263374e-05
1
<0.1%
6.99935255988821e-05
1
<0.1%
7.074244192803473e-05
1
<0.1%
7.190549563430919e-05
1
<0.1%
7.212089522636947e-05
1
<0.1%
7.260356379778871e-05
1
<0.1%
7.538391953305046e-05
1
<0.1%
7.551077646652716e-05
1
<0.1%
7.827766766097942e-05
1
<0.1%
LARGEST VALUES

1.8854583191641554
1
<0.1%
1.8591782878849852
1
<0.1%
1.8185894368366886
1
<0.1%
1.788555452003728
1
<0.1%
1.772114946691469
1
<0.1%
1.7507787835793154
1
<0.1%
1.7252822799050043
1
<0.1%
1.6992893858409617
1
<0.1%
1.6963888918141894
1
<0.1%
1.6891669102601579
1
<0.1%
1.6811793082700417
1
<0.1%
1.658624633813217
1
<0.1%
1.6540532978946634
1
<0.1%
1.6520392051717463
1
<0.1%
1.6376143725372336
1
<0.1%
pct_video_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

pct_video_w2
0.39
pct_video_w3
0.32
pct_video_w4
0.28
pct_messaging_w1
-0.09
data_gini_coefficient
0.06
ratio_max_daily_data_to_avg
0.05
data_peak_to_avg_ratio
0.05
data_consistency_score
-0.03
pct_messaging_w2
-0.03
trend_data_w2_vs_w1
-0.03
trend_data_w3_vs_w1
-0.02
pct_messaging_w3
-0.02
trend_data_w4_vs_w1
-0.02
data_volatility_shift
-0.02

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.02
peak_data_week
0.02
peak_spend_week
0.01
lowest_spend_week
0.01
churn
0.00
MOST FREQUENT VALUES

0.6105443206903681
1
<0.1%
0.4771048441653399
1
<0.1%
0.6533504198563385
1
<0.1%
0.3742933430495698
1
<0.1%
0.5367007342360623
1
<0.1%
0.5164766435631383
1
<0.1%
0.4913617886178862
1
<0.1%
0.44809037281231556
1
<0.1%
0.4244894339525036
1
<0.1%
0.3560439083517008
1
<0.1%
0.510444820438448
1
<0.1%
0.7011139570848637
1
<0.1%
0.6117646622508698
1
<0.1%
0.4218604259313864
1
<0.1%
0.323481887680391
1
<0.1%
SMALLEST VALUES

0.06781209268843359
1
<0.1%
0.10691785077918924
1
<0.1%
0.1260911263186983
1
<0.1%
0.12686816747141572
1
<0.1%
0.12857541665503475
1
<0.1%
0.13018062543268286
1
<0.1%
0.13584243469815976
1
<0.1%
0.13912077455808206
1
<0.1%
0.14008520807857458
1
<0.1%
0.14194905756799645
1
<0.1%
0.14277937854032288
1
<0.1%
0.14542165658588582
1
<0.1%
0.145911282281156
1
<0.1%
0.15079962094938504
1
<0.1%
0.15103975506388478
1
<0.1%
LARGEST VALUES

0.8760391725918
1
<0.1%
0.8587114335868054
1
<0.1%
0.8464454390155294
1
<0.1%
0.8396421644595812
1
<0.1%
0.8377534485669619
1
<0.1%
0.8374466966312715
1
<0.1%
0.8371651357718083
1
<0.1%
0.8334797452709406
1
<0.1%
0.83206228406757
1
<0.1%
0.8303289469503942
1
<0.1%
0.8301478074558077
1
<0.1%
0.8281243479283565
1
<0.1%
0.8270016668141458
1
<0.1%
0.8267941398921751
1
<0.1%
0.8250112047328791
1
<0.1%
pct_video_w2
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

pct_video_w1
0.39
pct_video_w3
0.32
pct_video_w4
0.21
pct_messaging_w2
-0.11
trend_data_w2_vs_w1
0.08
trend_data_w3_vs_w2
-0.06
pct_messaging_w1
-0.05
ratio_max_daily_data_to_avg
0.04
data_peak_to_avg_ratio
0.04
trend_data_w4_vs_w2
-0.04
data_gini_coefficient
0.04
pct_messaging_w3
-0.03
data_consistency_score
-0.02
pct_messaging_w4
-0.01

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

peak_data_week
0.04
lowest_data_week
0.04
peak_spend_week
0.01
lowest_spend_week
0.00
churn
0.00
MOST FREQUENT VALUES

0.0
8
<0.1%
0.6531903374151113
1
<0.1%
0.41972088940654184
1
<0.1%
0.47737733306424845
1
<0.1%
0.29592079848199926
1
<0.1%
0.540462992356719
1
<0.1%
0.25222682192291473
1
<0.1%
0.5385817379376155
1
<0.1%
0.37960206520869805
1
<0.1%
0.6927173977121561
1
<0.1%
0.8098861079538866
1
<0.1%
0.4523373901638098
1
<0.1%
0.880599583633996
1
<0.1%
0.7785442264855933
1
<0.1%
0.6030203762495029
1
<0.1%
SMALLEST VALUES

0.0
8
<0.1%
0.0026333253535595347
1
<0.1%
0.004458271858361665
1
<0.1%
0.005872660441928261
1
<0.1%
0.010548446468452871
1
<0.1%
0.01095189817834288
1
<0.1%
0.014074022609748594
1
<0.1%
0.019494578938337975
1
<0.1%
0.0239799468848082
1
<0.1%
0.02720052163843936
1
<0.1%
0.03194239804286786
1
<0.1%
0.03245558341493861
1
<0.1%
0.03423835224143628
1
<0.1%
0.034466962289735045
1
<0.1%
0.03594952358621278
1
<0.1%
LARGEST VALUES

0.946078784789986
1
<0.1%
0.942210102115698
1
<0.1%
0.9405406704148389
1
<0.1%
0.9377338618563412
1
<0.1%
0.9373861517193605
1
<0.1%
0.9290772241345379
1
<0.1%
0.9260609822329117
1
<0.1%
0.9250575198307249
1
<0.1%
0.9244590579271416
1
<0.1%
0.9236114782224228
1
<0.1%
0.921087193642455
1
<0.1%
0.916162763064086
1
<0.1%
0.9150178119232586
1
<0.1%
0.9113398724921823
1
<0.1%
0.9111547712777099
1
<0.1%
pct_video_w3
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

pct_video_w4
0.38
pct_video_w2
0.32
pct_video_w1
0.32
pct_messaging_w3
-0.12
trend_data_w3_vs_w1
0.09
trend_data_w3_vs_w2
0.08
trend_data_w4_vs_w3
-0.07
pct_messaging_w2
-0.04
pct_messaging_w1
-0.04
pct_messaging_w4
-0.04
ratio_max_daily_data_to_avg
0.02
data_peak_to_avg_ratio
0.02
trend_data_w4_vs_w1
0.02
trend_data_w2_vs_w1
0.02

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.07
peak_data_week
0.04
peak_spend_week
0.00
churn
0.00
lowest_spend_week
0.00
MOST FREQUENT VALUES

0.0
584
1.1%
1.0
11
<0.1%
0.6432657057267973
1
<0.1%
0.4635169927909372
1
<0.1%
0.5710356471773645
1
<0.1%
0.6096900467072639
1
<0.1%
0.6469036183157221
1
<0.1%
0.7984114916126109
1
<0.1%
0.7835676384038002
1
<0.1%
0.6893655235101821
1
<0.1%
0.3711815261288598
1
<0.1%
0.695620508099961
1
<0.1%
0.5141070604522383
1
<0.1%
0.6124834999057136
1
<0.1%
0.5955327271785009
1
<0.1%
SMALLEST VALUES

0.0
584
1.1%
0.0003368002373639768
1
<0.1%
0.00037022646129483954
1
<0.1%
0.00037247296360040075
1
<0.1%
0.00040689000406890003
1
<0.1%
0.00041994858190533746
1
<0.1%
0.0007546924303048048
1
<0.1%
0.000815526231314472
1
<0.1%
0.0009204566044573292
1
<0.1%
0.0010009841135948264
1
<0.1%
0.0010712506228201298
1
<0.1%
0.0011142243851283817
1
<0.1%
0.0013081196634310642
1
<0.1%
0.0014679584701203726
1
<0.1%
0.0015834803094867207
1
<0.1%
LARGEST VALUES

1.0
11
<0.1%
0.9986535582045896
1
<0.1%
0.9979026080612803
1
<0.1%
0.9972387963176453
1
<0.1%
0.9970807264984174
1
<0.1%
0.9967885214134861
1
<0.1%
0.9941591584124846
1
<0.1%
0.993815425339911
1
<0.1%
0.9931106053522529
1
<0.1%
0.9925887439682767
1
<0.1%
0.9921312873932223
1
<0.1%
0.9918106176384321
1
<0.1%
0.9917999227278231
1
<0.1%
0.9917744004009612
1
<0.1%
0.9912804445495389
1
<0.1%
pct_video_w4
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

pct_video_w3
0.38
pct_video_w1
0.28
pct_video_w2
0.21
pct_messaging_w4
-0.15
drop_from_peak_data
0.11
trend_data_w4_vs_w1
0.11
data_w4_z_score
0.11
trend_data_w4_vs_w2
0.10
trend_data_w4_vs_w3
0.06
pct_messaging_w3
-0.05
trend_data_w3_vs_w1
0.04
data_volatility_shift
0.04
trend_data_w3_vs_w2
0.04
pct_messaging_w1
-0.03

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.07
peak_data_week
0.04
churn
0.02
peak_spend_week
0.01
lowest_spend_week
0.01
MOST FREQUENT VALUES

0.0
1,777
3.4%
1.0
61
0.1%
0.3217490424135642
1
<0.1%
0.5476751946607342
1
<0.1%
0.7645447852760736
1
<0.1%
0.40914450412681774
1
<0.1%
0.20210778629065523
1
<0.1%
0.3848113413919879
1
<0.1%
0.594279920959847
1
<0.1%
0.6962374027966661
1
<0.1%
0.5327572246465602
1
<0.1%
0.6776551296709872
1
<0.1%
0.6594533398026847
1
<0.1%
0.5489326362280817
1
<0.1%
0.013855694282454766
1
<0.1%
SMALLEST VALUES

0.0
1,777
3.4%
1.2887815858887009e-05
1
<0.1%
5.997091410665827e-05
1
<0.1%
6.041085742083793e-05
1
<0.1%
0.00020523456150015667
1
<0.1%
0.000211892974784736
1
<0.1%
0.00024921994158284567
1
<0.1%
0.00025129010545209783
1
<0.1%
0.00025331475691782603
1
<0.1%
0.0003203998590240621
1
<0.1%
0.000393291852808003
1
<0.1%
0.0004056193886067754
1
<0.1%
0.00046504829858758193
1
<0.1%
0.00046612802983219385
1
<0.1%
0.0004675183473770046
1
<0.1%
LARGEST VALUES

1.0
61
0.1%
0.999774140605002
1
<0.1%
0.9997417645341656
1
<0.1%
0.9996251054390952
1
<0.1%
0.9995789296391427
1
<0.1%
0.99938821290191
1
<0.1%
0.9993753169347905
1
<0.1%
0.9992232165050957
1
<0.1%
0.9991383417640679
1
<0.1%
0.9990738118383686
1
<0.1%
0.999034421413607
1
<0.1%
0.9990052203921015
1
<0.1%
0.9988884257329442
1
<0.1%
0.9988217912513325
1
<0.1%
0.9988175249754374
1
<0.1%
pct_messaging_w1
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

pct_messaging_w2
0.40
pct_messaging_w3
0.31
pct_messaging_w4
0.24
data_gini_coefficient
-0.14
ratio_max_daily_data_to_avg
-0.14
data_peak_to_avg_ratio
-0.14
data_consistency_score
0.12
trend_data_w2_vs_w1
0.10
pct_video_w1
-0.09
data_volatility_shift
0.09
ratio_min_daily_data_to_avg
0.07
trend_data_w3_vs_w1
0.06
trend_data_w4_vs_w1
0.05
pct_video_w2
-0.05

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

peak_data_week
0.07
lowest_data_week
0.06
lowest_spend_week
0.01
peak_spend_week
0.00
churn
0.00
MOST FREQUENT VALUES

0.0
22
<0.1%
0.028821907303909284
2
<0.1%
0.013773529344196215
1
<0.1%
0.02307157644561699
1
<0.1%
0.011811813533282886
1
<0.1%
0.016861700333861668
1
<0.1%
0.024833334282184556
1
<0.1%
0.01982437368556986
1
<0.1%
0.021736455727351025
1
<0.1%
0.023711665122980348
1
<0.1%
0.012935740257675053
1
<0.1%
0.025854392142806996
1
<0.1%
0.0568570374572588
1
<0.1%
0.01307067466508456
1
<0.1%
0.058764256717572017
1
<0.1%
SMALLEST VALUES

0.0
22
<0.1%
3.7345483063823436e-06
1
<0.1%
0.0001119419692831236
1
<0.1%
0.00017104999666243907
1
<0.1%
0.00048129864959190404
1
<0.1%
0.0005875317372054472
1
<0.1%
0.0006462885665677223
1
<0.1%
0.000647547550843458
1
<0.1%
0.0007378686021580102
1
<0.1%
0.0008949988913302022
1
<0.1%
0.0009162416096401707
1
<0.1%
0.0009226794611551947
1
<0.1%
0.0009426262071755163
1
<0.1%
0.0009525960907331795
1
<0.1%
0.001043451452828287
1
<0.1%
LARGEST VALUES

0.16979431408475676
1
<0.1%
0.16210340646014773
1
<0.1%
0.16112752011211337
1
<0.1%
0.1574223870715999
1
<0.1%
0.15566921700412842
1
<0.1%
0.153831158243955
1
<0.1%
0.14952961116160254
1
<0.1%
0.1478435058976253
1
<0.1%
0.14779901121886285
1
<0.1%
0.1454367171745204
1
<0.1%
0.14474371678227188
1
<0.1%
0.1417483146745223
1
<0.1%
0.14061285358463024
1
<0.1%
0.14043267724824257
1
<0.1%
0.14033747275845615
1
<0.1%
pct_messaging_w2
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

pct_messaging_w1
0.40
pct_messaging_w3
0.33
trend_data_w2_vs_w1
-0.27
pct_messaging_w4
0.20
trend_data_w3_vs_w2
0.17
trend_data_w4_vs_w2
0.15
pct_video_w2
-0.11
ratio_max_daily_data_to_avg
-0.08
data_peak_to_avg_ratio
-0.08
data_gini_coefficient
-0.08
trend_data_w3_vs_w1
-0.06
data_consistency_score
0.06
pct_video_w3
-0.04
trend_data_w4_vs_w1
-0.03

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

peak_data_week
0.18
lowest_data_week
0.14
peak_spend_week
0.01
lowest_spend_week
0.00
churn
0.00
MOST FREQUENT VALUES

0.0
634
1.2%
0.012963513112053368
2
<0.1%
0.0634496144929099
1
<0.1%
0.030388412609388498
1
<0.1%
0.026048078101602427
1
<0.1%
0.004596696286715688
1
<0.1%
0.013921769697890421
1
<0.1%
0.022290650816694554
1
<0.1%
0.05794184968048807
1
<0.1%
0.01880601206319748
1
<0.1%
0.012093016411775672
1
<0.1%
0.060720462813860565
1
<0.1%
0.07533923985390693
1
<0.1%
0.002473728300447054
1
<0.1%
0.009001689098267584
1
<0.1%
SMALLEST VALUES

0.0
634
1.2%
6.7336666498325e-06
1
<0.1%
2.6036784769522383e-05
1
<0.1%
3.095961539312077e-05
1
<0.1%
3.46939129529724e-05
1
<0.1%
3.628417767958652e-05
1
<0.1%
3.744557018904664e-05
1
<0.1%
4.274880517089547e-05
1
<0.1%
6.232808964405243e-05
1
<0.1%
6.767330710992683e-05
1
<0.1%
7.451547476836167e-05
1
<0.1%
7.507811011071134e-05
1
<0.1%
8.04010594021945e-05
1
<0.1%
8.37404047452896e-05
1
<0.1%
8.82679911636584e-05
1
<0.1%
LARGEST VALUES

0.2613672617756282
1
<0.1%
0.25097636619475633
1
<0.1%
0.23560920407393432
1
<0.1%
0.23449342221996905
1
<0.1%
0.22991336531113912
1
<0.1%
0.2269594003926683
1
<0.1%
0.22523748883912234
1
<0.1%
0.22348346383977524
1
<0.1%
0.2181522037409155
1
<0.1%
0.2179259557273673
1
<0.1%
0.21657627139004515
1
<0.1%
0.2051539388895349
1
<0.1%
0.20399641868793753
1
<0.1%
0.20330619294349858
1
<0.1%
0.1969701534506307
1
<0.1%
pct_messaging_w3
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

pct_messaging_w2
0.33
pct_messaging_w4
0.32
trend_data_w3_vs_w1
-0.31
pct_messaging_w1
0.31
trend_data_w3_vs_w2
-0.26
trend_data_w4_vs_w3
0.25
pct_video_w3
-0.12
trend_data_w4_vs_w1
-0.11
drop_from_peak_data
-0.09
trend_data_w4_vs_w2
-0.08
ratio_min_daily_data_to_avg
-0.06
trend_data_w2_vs_w1
-0.06
data_gini_coefficient
0.06
pct_video_w4
-0.05

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.19
peak_data_week
0.14
churn
0.03
peak_spend_week
0.01
lowest_spend_week
0.00
MOST FREQUENT VALUES

0.0
5,228
10.1%
0.026911988286124244
1
<0.1%
0.014024679128262555
1
<0.1%
0.036889804325437696
1
<0.1%
0.0254350371721903
1
<0.1%
0.01665065642010887
1
<0.1%
0.013480213742269096
1
<0.1%
0.07100525943216854
1
<0.1%
0.02893939974701982
1
<0.1%
0.025252898497172143
1
<0.1%
0.02373594582155303
1
<0.1%
0.11233964005537612
1
<0.1%
0.007159020500525309
1
<0.1%
0.046294294530374806
1
<0.1%
0.03885393069888413
1
<0.1%
SMALLEST VALUES

0.0
5,228
10.1%
3.848581412891209e-06
1
<0.1%
4.436163605713779e-06
1
<0.1%
4.483480615671558e-06
1
<0.1%
4.755812792185249e-06
1
<0.1%
4.893564962074872e-06
1
<0.1%
5.510780464283254e-06
1
<0.1%
6.386919588682379e-06
1
<0.1%
6.421968269054784e-06
1
<0.1%
9.434763328961893e-06
1
<0.1%
1.019499629581801e-05
1
<0.1%
1.4346447580471617e-05
1
<0.1%
1.4366680793902781e-05
1
<0.1%
1.5200687071055611e-05
1
<0.1%
1.539451524210954e-05
1
<0.1%
LARGEST VALUES

1.0
1
<0.1%
0.8361618798955615
1
<0.1%
0.6957147602701805
1
<0.1%
0.6773860182370821
1
<0.1%
0.5620809386973179
1
<0.1%
0.5437579953344871
1
<0.1%
0.5422407194795255
1
<0.1%
0.5283499396809794
1
<0.1%
0.5135095318070656
1
<0.1%
0.5130047106325706
1
<0.1%
0.5128009587100989
1
<0.1%
0.512012660048914
1
<0.1%
0.4842890374035373
1
<0.1%
0.4835835907751993
1
<0.1%
0.4819649604946754
1
<0.1%
pct_messaging_w4
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

drop_from_peak_data
-0.32
pct_messaging_w3
0.32
data_w4_z_score
-0.30
trend_data_w4_vs_w1
-0.30
trend_data_w4_vs_w2
-0.27
pct_messaging_w1
0.24
pct_messaging_w2
0.20
trend_data_w4_vs_w3
-0.19
pct_video_w4
-0.15
trend_data_w3_vs_w1
-0.12
data_volatility_shift
-0.11
trend_data_w3_vs_w2
-0.10
ratio_min_daily_data_to_avg
-0.10
data_gini_coefficient
0.10

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.19
peak_data_week
0.12
churn
0.08
peak_spend_week
0.02
lowest_spend_week
0.02
MOST FREQUENT VALUES

0.0
9,192
17.7%
1.0
22
<0.1%
0.01424979044425817
2
<0.1%
0.04855577689243028
2
<0.1%
0.0001964279868214678
1
<0.1%
0.01819056502302444
1
<0.1%
0.03982919986370787
1
<0.1%
0.020610425750383195
1
<0.1%
0.020962337000072846
1
<0.1%
0.06846425283829397
1
<0.1%
0.0042961964413903465
1
<0.1%
0.03436312705261125
1
<0.1%
0.054128609084779025
1
<0.1%
0.018343892949536915
1
<0.1%
0.0022521814734504466
1
<0.1%
SMALLEST VALUES

0.0
9,192
17.7%
3.015581509660415e-06
1
<0.1%
3.775322978880843e-06
1
<0.1%
4.898694987655288e-06
1
<0.1%
5.5000055000055005e-06
1
<0.1%
5.728131426247444e-06
1
<0.1%
6.167908986334997e-06
1
<0.1%
6.6951657555661935e-06
1
<0.1%
6.817050807479667e-06
1
<0.1%
7.153536350694966e-06
1
<0.1%
7.522699746485019e-06
1
<0.1%
7.815675118016696e-06
1
<0.1%
8.462742774933356e-06
1
<0.1%
8.961456774413249e-06
1
<0.1%
9.735012947567219e-06
1
<0.1%
LARGEST VALUES

1.0
22
<0.1%
0.9922469280280866
1
<0.1%
0.9679981842941444
1
<0.1%
0.965884194053208
1
<0.1%
0.9006320224719102
1
<0.1%
0.8918176139912555
1
<0.1%
0.8858790398283491
1
<0.1%
0.8796470146451371
1
<0.1%
0.8723460026212319
1
<0.1%
0.8695427538103849
1
<0.1%
0.8679802955665026
1
<0.1%
0.8541107871720116
1
<0.1%
0.8300673148840687
1
<0.1%
0.8195071533482021
1
<0.1%
0.8161389932661185
1
<0.1%
drop_from_peak_data
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_data_w4_vs_w1
0.92
trend_data_w4_vs_w2
0.83
data_w4_z_score
0.82
trend_data_w4_vs_w3
0.55
data_gini_coefficient
-0.41
data_consistency_score
0.35
ratio_min_daily_data_to_avg
0.35
data_volatility_shift
0.33
pct_messaging_w4
-0.32
trend_data_w3_vs_w1
0.27
trend_data_w3_vs_w2
0.21
ratio_max_daily_data_to_avg
-0.20
data_peak_to_avg_ratio
-0.20
pct_video_w4
0.11

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.68
peak_data_week
0.53
churn
0.38
peak_spend_week
0.12
lowest_spend_week
0.08
MOST FREQUENT VALUES

0.0
4,448
8.6%
-1.0
5
<0.1%
-0.3032898720213657
1
<0.1%
-0.7402535699809291
1
<0.1%
-0.5875894361554053
1
<0.1%
-0.43068894142575453
1
<0.1%
-0.377842893090592
1
<0.1%
-0.7078904213205366
1
<0.1%
-0.7603043965254301
1
<0.1%
-0.6699380668506877
1
<0.1%
-0.5865429441021454
1
<0.1%
-0.4077780577654583
1
<0.1%
-0.40898965929364484
1
<0.1%
-0.264613899717994
1
<0.1%
-0.6109665446779393
1
<0.1%
SMALLEST VALUES

-1.0
5
<0.1%
-0.9996393674124803
1
<0.1%
-0.9990485065090804
1
<0.1%
-0.998847628914699
1
<0.1%
-0.9985236713906878
1
<0.1%
-0.9983622485563602
1
<0.1%
-0.9982221627130242
1
<0.1%
-0.9976155683795996
1
<0.1%
-0.9976147503538557
1
<0.1%
-0.9974392409515559
1
<0.1%
-0.9967735216398678
1
<0.1%
-0.9967282170827966
1
<0.1%
-0.9966477746680907
1
<0.1%
-0.9964014164133327
1
<0.1%
-0.9962379390762651
1
<0.1%
LARGEST VALUES

0.0
4,448
8.6%
-7.280573444447723e-05
1
<0.1%
-0.0001003473790151791
1
<0.1%
-0.00028263532071852617
1
<0.1%
-0.000317611222547366
1
<0.1%
-0.00033884721231860956
1
<0.1%
-0.00034021136305958515
1
<0.1%
-0.0004245953684045307
1
<0.1%
-0.00042506077357019954
1
<0.1%
-0.0004474760844714723
1
<0.1%
-0.0005106332738086507
1
<0.1%
-0.0005930788510519173
1
<0.1%
-0.0005942846347903527
1
<0.1%
-0.0006911303890971808
1
<0.1%
-0.0007203485114706095
1
<0.1%
drop_from_peak_spend
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_spend_w4_vs_w1
0.78
spend_w4_z_score
0.68
trend_spend_w4_vs_w2
0.51
trend_spend_w3_vs_w1
0.20
spend_consistency_score
0.19
spend_volatility_shift
0.17
drop_from_peak_data
0.10
trend_data_w4_vs_w1
0.10
data_gini_coefficient
-0.09
trend_data_w4_vs_w2
0.07
ratio_max_daily_data_to_avg
-0.07
data_peak_to_avg_ratio
-0.07
trend_data_w3_vs_w1
0.07
data_consistency_score
0.07

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.72
peak_spend_week
0.67
churn
0.25
peak_data_week
0.07
lowest_data_week
0.06
MOST FREQUENT VALUES

0.0
8,421
16.2%
-1.0
1,665
3.2%
-0.14594517043076954
1
<0.1%
-0.9432421361642573
1
<0.1%
-0.7529379944553384
1
<0.1%
-0.7345431537148249
1
<0.1%
-0.2000502784653465
1
<0.1%
-0.9517725811778543
1
<0.1%
-0.42258545571507944
1
<0.1%
-0.06486629600211802
1
<0.1%
-0.1261950445623914
1
<0.1%
-0.4127191026652488
1
<0.1%
-0.6278827627814646
1
<0.1%
-0.5226081957789275
1
<0.1%
-0.08628326279784344
1
<0.1%
SMALLEST VALUES

-1.0
1,665
3.2%
-0.9999791527685123
1
<0.1%
-0.9999593920997331
1
<0.1%
-0.9999422677238089
1
<0.1%
-0.9999379144212382
1
<0.1%
-0.9999301830368053
1
<0.1%
-0.9999024390243901
1
<0.1%
-0.9998801168315968
1
<0.1%
-0.9998658470560614
1
<0.1%
-0.9998567036631755
1
<0.1%
-0.9998458468102677
1
<0.1%
-0.9998291879786294
1
<0.1%
-0.9998260869565216
1
<0.1%
-0.999818201650729
1
<0.1%
-0.9998181011212247
1
<0.1%
LARGEST VALUES

0.0
8,421
16.2%
-7.903451437055752e-06
1
<0.1%
-1.1692897733905784e-05
1
<0.1%
-4.848014737942023e-05
1
<0.1%
-7.541667714099368e-05
1
<0.1%
-8.980576296402167e-05
1
<0.1%
-9.551228697355676e-05
1
<0.1%
-0.00012254269645532647
1
<0.1%
-0.00016622156226115726
1
<0.1%
-0.0001847176897972583
1
<0.1%
-0.00019643421950696525
1
<0.1%
-0.00021475100813648178
1
<0.1%
-0.00030034886676061145
1
<0.1%
-0.00035942643108502936
1
<0.1%
-0.0005422231147704087
1
<0.1%
data_peak_to_avg_ratio
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

ratio_max_daily_data_to_avg
1.00
data_gini_coefficient
0.79
data_consistency_score
-0.73
ratio_min_daily_data_to_avg
-0.39
data_volatility_shift
-0.23
drop_from_peak_data
-0.20
data_w4_z_score
0.15
pct_messaging_w1
-0.14
trend_data_w3_vs_w1
-0.13
trend_data_w4_vs_w1
-0.12
pct_messaging_w2
-0.08
drop_from_peak_spend
-0.07
trend_data_w4_vs_w2
-0.07
trend_spend_w4_vs_w1
-0.06

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

churn
0.25
peak_spend_week
0.08
lowest_spend_week
0.06
peak_data_week
0.06
lowest_data_week
0.02
MOST FREQUENT VALUES

2.296261494541438
1
<0.1%
2.8083014034879743
1
<0.1%
4.553860515671117
1
<0.1%
3.880555199321292
1
<0.1%
2.8736409741039335
1
<0.1%
1.8586085366104272
1
<0.1%
2.542470646795303
1
<0.1%
3.3339727469442653
1
<0.1%
1.7892448094401616
1
<0.1%
2.264108310077664
1
<0.1%
3.3222244155765286
1
<0.1%
4.0354405974643495
1
<0.1%
3.097450307262811
1
<0.1%
2.0867265489575413
1
<0.1%
2.6284350180739278
1
<0.1%
SMALLEST VALUES

1.0903172792328495
1
<0.1%
1.15001303214596
1
<0.1%
1.1925243036259412
1
<0.1%
1.2066640351200164
1
<0.1%
1.210057593548598
1
<0.1%
1.2132030129465514
1
<0.1%
1.2167626982341009
1
<0.1%
1.2265980074729212
1
<0.1%
1.2282187459299885
1
<0.1%
1.2282462371828964
1
<0.1%
1.2284809107018204
1
<0.1%
1.2304919062448654
1
<0.1%
1.233340599721224
1
<0.1%
1.2341279306329185
1
<0.1%
1.2358089927707716
1
<0.1%
LARGEST VALUES

5.934116990304982
1
<0.1%
5.866198673841123
1
<0.1%
5.824095640986747
1
<0.1%
5.761746048386618
1
<0.1%
5.749998606259346
1
<0.1%
5.7109021975126355
1
<0.1%
5.6478996677786
1
<0.1%
5.632547022757976
1
<0.1%
5.60328304883367
1
<0.1%
5.590178774928123
1
<0.1%
5.557397875427151
1
<0.1%
5.46689775948293
1
<0.1%
5.4543111296188505
1
<0.1%
5.445735082672239
1
<0.1%
5.420804452575433
1
<0.1%
spend_peak_to_avg_ratio
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

ratio_max_daily_spend_to_avg
1.00
spend_consistency_score
-0.46
ratio_min_daily_spend_to_avg
-0.30
spend_w4_z_score
0.23
spend_volatility_shift
-0.12
trend_spend_w2_vs_w1
0.09
trend_spend_w4_vs_w2
0.08
trend_spend_w4_vs_w1
0.07
drop_from_peak_spend
-0.06
drop_from_peak_data
-0.05
data_gini_coefficient
0.05
trend_data_w4_vs_w1
-0.04
trend_spend_w3_vs_w2
0.04
trend_spend_w3_vs_w1
0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

churn
0.13
lowest_spend_week
0.09
peak_spend_week
0.09
lowest_data_week
0.03
peak_data_week
0.03
MOST FREQUENT VALUES

1.758702043482995
1
<0.1%
2.1453309175301802
1
<0.1%
2.533644692820042
1
<0.1%
1.7046646823341876
1
<0.1%
2.071572940197361
1
<0.1%
2.6008623364125034
1
<0.1%
2.712316692526428
1
<0.1%
1.8932648721771916
1
<0.1%
2.231369575567351
1
<0.1%
2.7395044796323673
1
<0.1%
2.186537374656538
1
<0.1%
5.196964154701861
1
<0.1%
2.023094577937485
1
<0.1%
1.757078469894834
1
<0.1%
3.1200290275761975
1
<0.1%
SMALLEST VALUES

1.025182362643663
1
<0.1%
1.050663721339306
1
<0.1%
1.0624516290101111
1
<0.1%
1.0779859198616424
1
<0.1%
1.0851126851255635
1
<0.1%
1.088782737605007
1
<0.1%
1.1025006019330652
1
<0.1%
1.1042281957835216
1
<0.1%
1.10558136895793
1
<0.1%
1.108925044672247
1
<0.1%
1.110878348047284
1
<0.1%
1.1109485198066276
1
<0.1%
1.1111651612475266
1
<0.1%
1.1135973726778097
1
<0.1%
1.1193205276920353
1
<0.1%
LARGEST VALUES

13.578535179500031
1
<0.1%
13.500276561538822
1
<0.1%
13.179716346174136
1
<0.1%
11.697650240366812
1
<0.1%
11.065442680307168
1
<0.1%
10.859487805039743
1
<0.1%
10.837801874239121
1
<0.1%
10.626287693882372
1
<0.1%
10.515386842867297
1
<0.1%
10.445995484953295
1
<0.1%
10.386490117060067
1
<0.1%
10.32748453291974
1
<0.1%
10.295294830087172
1
<0.1%
10.216952345845877
1
<0.1%
10.01326129127714
1
<0.1%
data_consistency_score
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

data_gini_coefficient
-0.91
ratio_max_daily_data_to_avg
-0.73
data_peak_to_avg_ratio
-0.73
ratio_min_daily_data_to_avg
0.69
drop_from_peak_data
0.35
trend_data_w4_vs_w1
0.27
trend_data_w3_vs_w1
0.24
data_volatility_shift
0.22
trend_data_w4_vs_w2
0.19
trend_data_w3_vs_w2
0.13
pct_messaging_w1
0.12
pct_messaging_w4
-0.07
drop_from_peak_spend
0.07
pct_messaging_w2
0.06

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

churn
0.25
peak_data_week
0.13
lowest_data_week
0.09
peak_spend_week
0.08
lowest_spend_week
0.05
MOST FREQUENT VALUES

2.2184964785006644
1
<0.1%
1.410363545965487
1
<0.1%
0.9380231158053661
1
<0.1%
1.006912277678293
1
<0.1%
1.3381567580134535
1
<0.1%
1.905221337042555
1
<0.1%
1.533018558897956
1
<0.1%
1.4194821066265395
1
<0.1%
2.656332034700748
1
<0.1%
1.5912585195578903
1
<0.1%
1.2649872797678192
1
<0.1%
1.0669144156620824
1
<0.1%
1.457501128833483
1
<0.1%
2.235219240740715
1
<0.1%
1.4026968989565396
1
<0.1%
SMALLEST VALUES

0.7394700295546598
1
<0.1%
0.7544190988600904
1
<0.1%
0.7572103521442811
1
<0.1%
0.7713215864036497
1
<0.1%
0.7859912861003814
1
<0.1%
0.7886963014769968
1
<0.1%
0.8044814650211072
1
<0.1%
0.8076427217685224
1
<0.1%
0.8089352405323115
1
<0.1%
0.8104969802169328
1
<0.1%
0.8162804481256194
1
<0.1%
0.8163030744670964
1
<0.1%
0.8187521016513319
1
<0.1%
0.8198300066882626
1
<0.1%
0.8220754218137292
1
<0.1%
LARGEST VALUES

15.228238621675525
1
<0.1%
9.822365581468963
1
<0.1%
9.135262094084935
1
<0.1%
8.709128114388683
1
<0.1%
8.51781441012603
1
<0.1%
8.304300544555414
1
<0.1%
8.216183549436733
1
<0.1%
7.729711069261592
1
<0.1%
7.616266533101363
1
<0.1%
7.516647486281465
1
<0.1%
7.5011725962146425
1
<0.1%
7.329241269968349
1
<0.1%
7.249821678167846
1
<0.1%
7.231101381099445
1
<0.1%
7.197664613239431
1
<0.1%
spend_consistency_score
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

ratio_min_daily_spend_to_avg
0.47
ratio_max_daily_spend_to_avg
-0.46
spend_peak_to_avg_ratio
-0.46
drop_from_peak_spend
0.19
trend_spend_w3_vs_w1
0.10
trend_spend_w4_vs_w1
0.08
spend_volatility_shift
0.05
spend_w4_z_score
-0.02
trend_spend_w3_vs_w2
-0.01
data_gini_coefficient
-0.01
trend_spend_w2_vs_w1
0.01
ratio_max_daily_data_to_avg
-0.01
data_peak_to_avg_ratio
-0.01
drop_from_peak_data
0.01

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.21
peak_spend_week
0.15
churn
0.03
lowest_data_week
0.01
peak_data_week
0.01
MOST FREQUENT VALUES

1.59057214634683
1
<0.1%
1.5740345625406647
1
<0.1%
1.1644501788498125
1
<0.1%
1.7862069548920572
1
<0.1%
1.297016551459114
1
<0.1%
1.2852894614141126
1
<0.1%
1.1675859834010998
1
<0.1%
1.4878508121666953
1
<0.1%
1.2640848393411828
1
<0.1%
1.0723669161178448
1
<0.1%
1.221206338956545
1
<0.1%
0.7204313372900972
1
<0.1%
1.4172370008551285
1
<0.1%
1.6216821384049112
1
<0.1%
1.0649252965660074
1
<0.1%
SMALLEST VALUES

0.3647897218958051
1
<0.1%
0.3712516165952079
1
<0.1%
0.3815902678811417
1
<0.1%
0.43879403189072086
1
<0.1%
0.443829118291349
1
<0.1%
0.44601808338364235
1
<0.1%
0.44859728705865554
1
<0.1%
0.44892606652005673
1
<0.1%
0.4520895984495142
1
<0.1%
0.45493879922438407
1
<0.1%
0.4551683325962903
1
<0.1%
0.4565415246813651
1
<0.1%
0.4573840731869773
1
<0.1%
0.4590109219991135
1
<0.1%
0.4619501665246161
1
<0.1%
LARGEST VALUES

95.66785979614112
1
<0.1%
35.36024898794705
1
<0.1%
32.083281054448385
1
<0.1%
20.440069041048442
1
<0.1%
19.19735049931863
1
<0.1%
18.34881896822362
1
<0.1%
18.248470727455967
1
<0.1%
16.57904097282563
1
<0.1%
16.291742431138307
1
<0.1%
16.14648692250919
1
<0.1%
15.4928663971391
1
<0.1%
14.927884120393895
1
<0.1%
14.90874800844382
1
<0.1%
14.216172424182714
1
<0.1%
13.96269204269203
1
<0.1%
data_w4_z_score
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

drop_from_peak_data
0.82
trend_data_w4_vs_w1
0.79
trend_data_w4_vs_w2
0.78
trend_data_w4_vs_w3
0.61
pct_messaging_w4
-0.30
data_volatility_shift
0.17
ratio_min_daily_data_to_avg
0.17
ratio_max_daily_data_to_avg
0.15
data_peak_to_avg_ratio
0.15
pct_video_w4
0.11
trend_data_w3_vs_w2
0.10
drop_from_peak_spend
0.05
trend_data_w3_vs_w1
0.05
trend_data_w2_vs_w1
-0.04

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.69
peak_data_week
0.51
churn
0.21
peak_spend_week
0.06
lowest_spend_week
0.04
MOST FREQUENT VALUES

-0.5369909260247311
1
<0.1%
1.3310892621151469
1
<0.1%
-0.6021944472093171
1
<0.1%
-0.9878259774250585
1
<0.1%
-0.1992351222690532
1
<0.1%
-1.9118364407472186
1
<0.1%
-0.8873163271392354
1
<0.1%
-0.44255935198387564
1
<0.1%
-0.6437025733494588
1
<0.1%
-1.2535250290433013
1
<0.1%
-1.0674747837068272
1
<0.1%
-0.7578944595406955
1
<0.1%
-0.9188997688530531
1
<0.1%
-0.4678456023441339
1
<0.1%
-0.4123119179788427
1
<0.1%
SMALLEST VALUES

-16.963314222957372
1
<0.1%
-10.576899578475949
1
<0.1%
-9.514675686225047
1
<0.1%
-9.450236199773162
1
<0.1%
-8.723444694627794
1
<0.1%
-8.126276129257816
1
<0.1%
-7.862588018958644
1
<0.1%
-7.727176145561788
1
<0.1%
-7.317349051274206
1
<0.1%
-6.898013825417751
1
<0.1%
-6.8787504352838456
1
<0.1%
-6.828540027425121
1
<0.1%
-6.807543986380022
1
<0.1%
-6.760811090785371
1
<0.1%
-6.69805541301343
1
<0.1%
LARGEST VALUES

3.80457298378221
1
<0.1%
3.235805232188575
1
<0.1%
3.0137248531704794
1
<0.1%
2.96457165815411
1
<0.1%
2.8028918686896374
1
<0.1%
2.796133984549666
1
<0.1%
2.779493474395109
1
<0.1%
2.714640436743034
1
<0.1%
2.680667814415927
1
<0.1%
2.6127635440618433
1
<0.1%
2.6057471511126167
1
<0.1%
2.5652069628464247
1
<0.1%
2.5619251819271707
1
<0.1%
2.479884347655528
1
<0.1%
2.4310675258132455
1
<0.1%
spend_w4_z_score
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

drop_from_peak_spend
0.68
trend_spend_w4_vs_w1
0.57
trend_spend_w4_vs_w2
0.41
ratio_max_daily_spend_to_avg
0.23
spend_peak_to_avg_ratio
0.23
ratio_min_daily_spend_to_avg
-0.11
drop_from_peak_data
0.05
data_gini_coefficient
-0.05
trend_data_w4_vs_w1
0.04
ratio_max_daily_data_to_avg
-0.04
data_peak_to_avg_ratio
-0.04
trend_data_w4_vs_w2
0.03
data_consistency_score
0.03
trend_spend_w2_vs_w1
-0.03

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.60
peak_spend_week
0.50
churn
0.12
peak_data_week
0.03
lowest_data_week
0.03
MOST FREQUENT VALUES

0.5636022536422903
1
<0.1%
0.15394908879800795
1
<0.1%
-1.6821282261668744
1
<0.1%
-0.8999530071102767
1
<0.1%
-0.1735468973138206
1
<0.1%
-1.030837695767479
1
<0.1%
-0.8108937891123031
1
<0.1%
0.24007014786663053
1
<0.1%
1.392832156105361
1
<0.1%
-1.0520583832865424
1
<0.1%
-1.4489547658435997
1
<0.1%
-0.41604163812392553
1
<0.1%
1.6714295440798042
1
<0.1%
0.4823380064274058
1
<0.1%
-0.4412910334541316
1
<0.1%
SMALLEST VALUES

-59.35140724879498
1
<0.1%
-35.61614787015842
1
<0.1%
-29.33044404388031
1
<0.1%
-22.51146743057262
1
<0.1%
-20.81961912341856
1
<0.1%
-19.33370642123982
1
<0.1%
-18.7564570558323
1
<0.1%
-18.134502760792138
1
<0.1%
-18.12527224457355
1
<0.1%
-18.035044130379976
1
<0.1%
-17.686158857744264
1
<0.1%
-16.96174913478909
1
<0.1%
-16.87554008245282
1
<0.1%
-15.711419794148838
1
<0.1%
-15.677435731733633
1
<0.1%
LARGEST VALUES

5.514302828602325
1
<0.1%
5.235525529349002
1
<0.1%
5.1916249595789035
1
<0.1%
4.9857900458862465
1
<0.1%
4.895494502555649
1
<0.1%
4.880657867409447
1
<0.1%
4.851121457307274
1
<0.1%
4.603209046848429
1
<0.1%
4.57644670191082
1
<0.1%
4.555825613557646
1
<0.1%
4.139657780228964
1
<0.1%
4.132243558883224
1
<0.1%
4.112722908470224
1
<0.1%
3.987497373333594
1
<0.1%
3.9314199755508596
1
<0.1%
data_volatility_shift
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_data_w4_vs_w1
0.38
drop_from_peak_data
0.33
trend_data_w4_vs_w2
0.25
data_gini_coefficient
-0.25
ratio_max_daily_data_to_avg
-0.23
data_peak_to_avg_ratio
-0.23
data_consistency_score
0.22
trend_data_w4_vs_w3
0.21
trend_data_w3_vs_w1
0.18
data_w4_z_score
0.17
trend_data_w2_vs_w1
0.17
pct_messaging_w4
-0.11
pct_messaging_w1
0.09
trend_data_w3_vs_w2
0.06

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_data_week
0.25
peak_data_week
0.23
churn
0.19
peak_spend_week
0.07
lowest_spend_week
0.04
MOST FREQUENT VALUES

0.0
5
<0.1%
0.48096581591520493
1
<0.1%
4.864559792963705
1
<0.1%
1.9419522069174884
1
<0.1%
1.197574234402581
1
<0.1%
0.709714725198741
1
<0.1%
2.126008544478708
1
<0.1%
1.6363918090779574
1
<0.1%
0.4965292495106038
1
<0.1%
0.05107637473622063
1
<0.1%
0.3737359012736207
1
<0.1%
1.887980295346104
1
<0.1%
0.7478525517964448
1
<0.1%
0.5936863220050026
1
<0.1%
0.9910642056433933
1
<0.1%
SMALLEST VALUES

0.0
5
<0.1%
0.004946196963195818
1
<0.1%
0.005194918326058906
1
<0.1%
0.0055766898847687445
1
<0.1%
0.009664972332864324
1
<0.1%
0.010011284543103613
1
<0.1%
0.013497988647403309
1
<0.1%
0.014300696641358305
1
<0.1%
0.015651605850694215
1
<0.1%
0.016540177337573608
1
<0.1%
0.017703005315248717
1
<0.1%
0.018702459799739876
1
<0.1%
0.019488415131553017
1
<0.1%
0.020462122195314972
1
<0.1%
0.0205365526891967
1
<0.1%
LARGEST VALUES

19.417679049300574
1
<0.1%
14.955618135401247
1
<0.1%
14.407629370025658
1
<0.1%
14.087339387260615
1
<0.1%
13.489814832906621
1
<0.1%
13.31808360081131
1
<0.1%
13.221334352714882
1
<0.1%
12.631169096457631
1
<0.1%
12.425477093432109
1
<0.1%
12.206182313458152
1
<0.1%
12.058070865873825
1
<0.1%
12.02686504694457
1
<0.1%
11.614205409459625
1
<0.1%
11.404145167113523
1
<0.1%
10.898812624800176
1
<0.1%
spend_volatility_shift
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

trend_spend_w4_vs_w1
0.24
drop_from_peak_spend
0.17
trend_spend_w2_vs_w1
0.14
ratio_max_daily_spend_to_avg
-0.12
spend_peak_to_avg_ratio
-0.12
trend_spend_w3_vs_w1
0.12
trend_spend_w4_vs_w2
0.10
spend_consistency_score
0.05
drop_from_peak_data
0.04
trend_data_w4_vs_w1
0.04
ratio_min_daily_spend_to_avg
0.04
data_gini_coefficient
-0.03
trend_data_w4_vs_w2
0.03
ratio_max_daily_data_to_avg
-0.03

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

lowest_spend_week
0.16
peak_spend_week
0.11
churn
0.09
lowest_data_week
0.03
peak_data_week
0.02
MOST FREQUENT VALUES

0.0
1,665
3.2%
0.5951532978216393
1
<0.1%
0.5846316615628946
1
<0.1%
1.1446834357951268
1
<0.1%
2.229267731223582
1
<0.1%
4.8773926199006095
1
<0.1%
1.3221961250312138
1
<0.1%
0.7002950118775976
1
<0.1%
0.9805246984437188
1
<0.1%
2.923372872522135
1
<0.1%
1.1449560307814897
1
<0.1%
1.0061520801827841
1
<0.1%
0.11755502876360738
1
<0.1%
0.7739790164380286
1
<0.1%
2.4971808269176567
1
<0.1%
SMALLEST VALUES

0.0
1,665
3.2%
0.0004196058418566692
1
<0.1%
0.0005865151689738645
1
<0.1%
0.0006548517674341072
1
<0.1%
0.0008006622699365741
1
<0.1%
0.0009228350081960749
1
<0.1%
0.0009633318931211243
1
<0.1%
0.001054541036187548
1
<0.1%
0.0010648330792704767
1
<0.1%
0.0014413911721094697
1
<0.1%
0.0014804125300917602
1
<0.1%
0.0016666317335745973
1
<0.1%
0.0017501915149688793
1
<0.1%
0.0018260350366358683
1
<0.1%
0.0018838211227871482
1
<0.1%
LARGEST VALUES

513.7064254077189
1
<0.1%
148.02014093512116
1
<0.1%
111.69474927369617
1
<0.1%
85.08203885907439
1
<0.1%
74.69198595528047
1
<0.1%
61.96033124558561
1
<0.1%
57.06233056830928
1
<0.1%
51.92809548063583
1
<0.1%
50.04305962615373
1
<0.1%
47.49209557237348
1
<0.1%
40.51350488731406
1
<0.1%
38.64066215227519
1
<0.1%
38.52361846955844
1
<0.1%
37.00405567915751
1
<0.1%
35.99815367508491
1
<0.1%
data_gini_coefficient
MISSING:
---
>
NUMERICAL ASSOCIATIONS
(PEARSON, -1 to 1)

data_consistency_score
-0.91
ratio_max_daily_data_to_avg
0.79
data_peak_to_avg_ratio
0.79
ratio_min_daily_data_to_avg
-0.64
drop_from_peak_data
-0.41
trend_data_w4_vs_w1
-0.32
trend_data_w3_vs_w1
-0.29
data_volatility_shift
-0.25
trend_data_w4_vs_w2
-0.23
trend_data_w3_vs_w2
-0.17
pct_messaging_w1
-0.14
pct_messaging_w4
0.10
drop_from_peak_spend
-0.09
pct_messaging_w2
-0.08

CATEGORICAL ASSOCIATIONS
(CORRELATION RATIO, 0 to 1)

churn
0.35
peak_data_week
0.15
lowest_data_week
0.11
peak_spend_week
0.11
lowest_spend_week
0.07
MOST FREQUENT VALUES

0.2353146794029704
1
<0.1%
0.38709290401556007
1
<0.1%
0.5185658936733013
1
<0.1%
0.5198444015710636
1
<0.1%
0.38961231599699825
1
<0.1%
0.2925754380891709
1
<0.1%
0.36215750610846625
1
<0.1%
0.3667382983370551
1
<0.1%
0.2065554399404271
1
<0.1%
0.34453413009375694
1
<0.1%
0.3972367260788501
1
<0.1%
0.46174529048975194
1
<0.1%
0.3625751408547084
1
<0.1%
0.24577708619366842
1
<0.1%
0.385510387187408
1
<0.1%
SMALLEST VALUES

0.03658771820853881
1
<0.1%
0.05548589170619871
1
<0.1%
0.05984818106321175
1
<0.1%
0.06284707649824522
1
<0.1%
0.06588526296284909
1
<0.1%
0.06603294352554016
1
<0.1%
0.06742886620330146
1
<0.1%
0.07044357709050998
1
<0.1%
0.07142550858635499
1
<0.1%
0.07220705148938716
1
<0.1%
0.0724278532614
1
<0.1%
0.07369632717210445
1
<0.1%
0.074665958528142
1
<0.1%
0.07650013205676773
1
<0.1%
0.07706117552853202
1
<0.1%
LARGEST VALUES

0.6307390741647111
1
<0.1%
0.6102570747136102
1
<0.1%
0.6070415417169556
1
<0.1%
0.6035016662733653
1
<0.1%
0.6001310512496353
1
<0.1%
0.599920283553377
1
<0.1%
0.5981830457902957
1
<0.1%
0.5962852947816348
1
<0.1%
0.596114394979196
1
<0.1%
0.5955937710619332
1
<0.1%
0.595495309906424
1
<0.1%
0.5941471405757962
1
<0.1%
0.5926898810832666
1
<0.1%
0.5925813622444077
1
<0.1%
0.5912971414453768
1
<0.1%